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Shiseido vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and SEYOUL are distinguished skincare brands that offer thoughtful routines for diverse complexions. The Japanese heritage line is beloved for its moisturizers, cleansers, sunscreens, and serums featuring glycerin, which suits sensitive and mature skin best. Conversely, the latter label is known for its nourishing masks and delicate formulas tailored for dry, oily, and combination skin. While both care for the complexion with quiet precision, they differ in their targeted formulations and specific standout products like the Treatment Softener and the Collagen Night Wrapping Mask.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs SEYOUL products

Questions and answers

Shiseido or SEYOUL: which is better?

Shiseido is the better choice for most shoppers on Lovi, as the products on this page offer a wide variety of moisturizers, cleansers, and treatments with high fit levels for mature and sensitive skin. SEYOUL only lists a single collagen night wrapping mask on this page, which has average to warning fit levels across most skin types.

What is the difference between Shiseido and SEYOUL?

Shiseido is a Japanese skincare brand founded in 1872 that offers an extensive range of products, whereas SEYOUL was founded in 2022 and features products on this page such as the Collagen Night Wrapping Mask. Shiseido's products on this page frequently include fragrance, while every product on SEYOUL's page lists no fragrance in its ingredients.

Which is more affordable, Shiseido or SEYOUL?

Reviewers note that Shiseido has a high price point, whereas affordability details for SEYOUL are not highlighted in the page facts.

Which causes fewer breakouts, Shiseido or SEYOUL?

SEYOUL has only one product on this page, which carries a caution for acne-prone skin, whereas Shiseido offers multiple products on this page rated High for acne-prone skin. Topical hyaluronic acid, featured in Shiseido's key ingredients, helps maintain skin moisture.

Dermatologic Therapy, 2022

Which brand has been established longer, Shiseido or SEYOUL?

Shiseido has been established longer, having been founded in Japan in 1872, whereas SEYOUL was founded in 2022.

How many Shiseido products on the page list no fragrance compared to SEYOUL?

Shiseido has 5 products on this page that list no fragrance, whereas SEYOUL has every product on this page listing no fragrance.

What are the main key ingredients found across Shiseido products?

The main key ingredients found across Shiseido products on this page are glycerin and hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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