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Paula's Choice vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and SK-II are prominent skincare brands offering diverse serums, cleansers, moisturizers, toners, and more. The American brand, founded in 1995 and owned by Unilever since 2021, relies on hyaluronic acid, glycerin, and vitamin c, suiting oily skin and combination skin best. Conversely, the Japanese brand, founded in 1980 and owned by The Procter & Gamble Company since 1991, utilizes pitera to suit dry sensitive skin and combination skin best. While both brands feature targeted solutions for acne-prone skin, dark spots, and mature skin, their distinct foundational ingredients and heritages offer unique approaches to barrier function and skin texture.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Paula's Choice and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs SK-II products

People Say

Paula's ChoiceSK-II
  • Lightweight formula and absorption Mostly MentionedMostly Mentioned
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Skin texture smoothing Mostly MentionedOften Mentioned
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
  • Glow and radiance Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “My skin is glowing now. — SK-II Genoptics Ultraura Essence”
    • “instantly hydrates — Paula's Choice Pro-Collagen Multi-Peptide Booster”
  • Even skin tone and brightening Often MentionedSometimes Noted
    • “visible glow — Paula's Choice C15 Super Booster”
    • “acne scars faded — Paula's Choice 10% Azelaic Acid Booster”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
  • Deep hydration Not notedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
  • Gentle and non-irritating Often MentionedRarely Noted
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “no stinging — Paula's Choice C15 Super Booster”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • High price and value concerns Mostly MentionedMostly Mentioned
    • “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
    • “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “expensive for body lotion — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant smell or scent Often MentionedSometimes Noted
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
    • “smells like hot dog water — Paula's Choice C15 Super Booster”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Purging and breakouts Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”

Paula's Choice vs SK-II routines for dry skin

Buy SK-II routine · SAR 2,157.75 · 83% fitBuy Paula's Choice routine · SAR 1,588.72 · 79% fitSee multi-brand routine · 96% fit

Paula's Choice vs SK-II routines for oily skin

Buy Paula's Choice routine · SAR 1,883.71 · 89% fitBuy SK-II routine · SAR 1,935.93 · 89% fitSee multi-brand routine · 97% fit

Paula's Choice vs SK-II routines for combination skin

Buy SK-II routine · SAR 2,044.94 · 90% fitBuy Paula's Choice routine · SAR 1,601.99 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Paula's Choice or SK-II: which is better?

Paula's Choice is better for even skin tone and brightening, whereas SK-II tends to provide better deep hydration and glow. Both brands perform well overall, with Paula's Choice helping smooth skin texture and SK-II offering lightweight formulas.

What is the difference between Paula's Choice and SK-II?

Paula's Choice helps smooth texture and even skin tone better, whereas SK-II helps deliver deep hydration and a glowing radiance.

Paula's Choice or SK-II for dry skin?

Both Paula's Choice and SK-II are a High fit for dry skin. Paula's Choice offers fragrance-free products on this page that help nourish dry skin with ingredients like hyaluronic acid and glycerin.

Drug Delivery, 2017Dermatologic Therapy, 2022

Paula's Choice or SK-II: which moisturizer is better?

Paula's Choice offers a wider range of moisturizers with varying ingredients like retinol and ceramides, whereas SK-II relies on its signature Pitera in products like the Facial Treatment Essence. Both brands feature moisturizers that Lovi rates as a High fit for dry skin.

The Journal of Investigative Dermatology, 2000

Which is more affordable, Paula's Choice or SK-II?

Reviewers of Paula's Choice mention high prices and value concerns on this page, while SK-II reviews do not mention affordability.

Between Paula's Choice and SK-II, which brand does better for skin texture smoothing?

Paula's Choice does better for skin texture smoothing. The products on this page help improve skin texture with key ingredients like retinol, which stimulates collagen accumulation in aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do the founding years and parent companies of Paula's Choice and SK-II compare?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021, whereas SK-II was founded earlier in 1980 in Japan and has been owned by The Procter & Gamble Company since 1991.

What key ingredients are found across Paula's Choice products versus SK-II products?

Paula's Choice features key ingredients like hyaluronic acid, glycerin, vitamin c, and niacinamide across its products, while SK-II relies on pitera.

Paula's Choice or SK-II for oily skin?

Both Paula's Choice and SK-II achieve a High routine fit level for oily skin on this page, offering targeted products with no fragrance. Reviewers note that Paula's Choice helps with even skin tone and brightening, while SK-II helps with deep hydration and glow.

Paula's Choice or SK-II for sensitive skin?

Both Paula's Choice and SK-II achieve a High routine fit for sensitive skin on this page. Paula's Choice tends to be gentle and non-irritating.

Paula's Choice or SK-II for acne-prone skin?

Paula's Choice and SK-II both offer a Superior Lovi fit for acne-prone skin, with Paula's Choice helping smooth skin texture and brighten uneven skin tone while SK-II helps deliver deep hydration and glow. Topical ingredients like niacinamide and salicylic acid help control breakouts and reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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