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Neutrogena vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and SK-II are prominent skincare brands that offer a variety of nourishing moisturizers, sunscreens, cleansers, toners, serums, and masks. The American brand is widely loved for utilizing glycerin, hyaluronic acid, and dimethicone, while the Japanese brand is cherished for its formulations powered by pitera. The first brand suits mature skin and skin with dark spots best, whereas the second suits dry sensitive skin and combination skin. They differ primarily in their regional heritage, founding eras, and core active ingredients.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Neutrogena and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs SK-II products

People Say

NeutrogenaSK-II
  • Deep and intense hydration Mostly MentionedOften Mentioned
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
    • “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
    • “Quenches dry skin instantly — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Absorbs into skin without residue. — Neutrogena Hydro Boost Hyaluronic Acid Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Gentle and sensitive skin safe Mostly MentionedSometimes Noted
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “calms my acne prone skin — Neutrogena Ultra Gentle Daily Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Skin texture improvement and anti-aging Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Soft skin and radiant glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “My skin is glowing now. — SK-II Genoptics Ultraura Essence”
    • “Face felt baby soft afterwards — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
  • Makeup compatibility and primer qualities Sometimes NotedSometimes Noted
    • “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
    • “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Removes leftover dirt — SK-II Facial Treatment Clear Lotion”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
  • Price versus quantity and high cost Sometimes NotedMostly Mentioned
    • “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
    • “Runs out quickly — Neutrogena HYDRO BOOST WATER CREAM”
    • “Tube is tiny for the cost — Neutrogena Hydro Boost Eye Gel-Cream”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
    • “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Lack of immediate or underwhelming results Rarely NotedOften Mentioned
    • “Did nothing for wrinkles — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “did absolutely nothing — SK-II Facial Treatment Essence”
  • Packaging and design concerns Sometimes NotedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Eye holes are too small — Neutrogena Hydro Boost Hydrating Hydrogel Mask”

Neutrogena vs SK-II routines for dry skin

Buy SK-II routine · SAR 2,157.75 · 83% fitBuy Neutrogena routine · SAR 854.76 · 69% fitSee multi-brand routine · 96% fit

Neutrogena vs SK-II routines for oily skin

Buy SK-II routine · SAR 1,935.93 · 89% fitBuy Neutrogena routine · SAR 811.22 · 70% fitSee multi-brand routine · 97% fit

Neutrogena vs SK-II routines for combination skin

Buy SK-II routine · SAR 2,044.94 · 90% fitBuy Neutrogena routine · SAR 817.79 · 74% fitSee multi-brand routine · 97% fit

Questions and answers

Neutrogena or SK-II: which is better?

Neutrogena is better for deep and intense hydration, while SK-II is better for skin texture improvement and a radiant glow. Lovi fit for dry skin is Average for Neutrogena and High for SK-II.

What is the difference between Neutrogena and SK-II?

Neutrogena is a US-based brand offering products on this page that achieve a High routine fit for acne-prone skin, mature skin, and skin with dark spots, whereas SK-II is a Japanese brand achieving a Superior routine fit for acne-prone skin, combination skin, and dry sensitive skin. Reviewers note that Neutrogena delivers deep and intense hydration, while SK-II excels in skin texture improvement, anti-aging, soft skin, and a radiant glow.

Neutrogena or SK-II for dry skin?

For dry skin, SK-II has a High routine fit on the products on this page, whereas Neutrogena has an Average routine fit. Hyaluronic acid in moisturizers helps improve skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Neutrogena or SK-II: which moisturizer is better?

Neutrogena is better for deep hydration and lightweight textures, whereas SK-II offers superior results for dry sensitive skin and radiant glow. The products on this page provide key ingredients like hyaluronic acid, which helps improve skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Neutrogena or SK-II?

Neutrogena is more affordable than SK-II.

Between Neutrogena and SK-II, which brand performs better for dry sensitive skin according to their routine fit levels?

SK-II performs better for dry sensitive skin, as Lovi rates its routine fit as Superior while rating Neutrogena at Average.

How do the founding countries and corporate owners of Neutrogena and SK-II differ?

Neutrogena was founded in 1930 in the United States and has been owned by the Kimberly-Clark Corporation since 2026. In contrast, SK-II was founded in 1980 in Japan and has been owned by The Procter & Gamble Company since 1991.

Which brand has more fragrance-free products listed on the page compared to Neutrogena?

Neutrogena offers 35 fragrance-free products on the products on this page, whereas SK-II has every product on this page listed as fragrance-free.

Neutrogena or SK-II for oily skin?

For oily skin, SK-II is a better fit with a High routine fit level compared to Neutrogena which has an Average fit level. The products on this page for SK-II help provide oil control while maintaining hydration.

Neutrogena or SK-II for sensitive skin?

For sensitive skin, SK-II has a High Lovi fit level while Neutrogena has an Average Lovi fit level across the products on this page. SK-II offers fragrance-free formulas across all of its products on this page, whereas Neutrogena includes fragrance in some of its items.

Neutrogena or SK-II for acne-prone skin?

For acne-prone skin, SK-II achieves a Superior routine fit, while Neutrogena achieves a High fit for the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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