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Kiehl's vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and SEYOUL are respected skincare brands offering distinct approaches to daily care. Kiehl's is beloved for a thoughtful array of moisturizers, serums, toners, eye products, and more that feature trusted ingredients like glycerin and squalane, while the brand is loved for its nourishing masks and delicate formulas. The American line suits dry skin and skin with dark spots best, whereas the other options suit dry, oily, and combination skin best. Ultimately, they differ through their core formulations, as the first relies on moisture-retaining and brightening properties to restore barrier function, and the latter cares for the complexion with quiet precision.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs SEYOUL products

Questions and answers

Kiehl's or SEYOUL: which is better?

Kiehl's offers a much wider selection of products on this page compared to SEYOUL, covering multiple skin types with varying fit levels. Reviewers frequently note that Kiehl's provides lightweight moisturizers and deep hydration, though some mention a high price point.

What is the difference between Kiehl's and SEYOUL?

Kiehl's is an established American brand founded in 1851 with a wide variety of cleansers, toners, serums, and moisturizers on this page, whereas SEYOUL was founded more recently in 2022 and offers only a single mask product.

Which is more affordable, Kiehl's or SEYOUL?

Reviewers on the Kiehl's page often mention a high price point, whereas affordability details are not highlighted for SEYOUL.

Which causes fewer breakouts, Kiehl's or SEYOUL?

Reviewers of Kiehl's often note breakouts and skin irritation among the products on this page, whereas SEYOUL has only a single product listed.

When was Kiehl's founded compared to SEYOUL, and who owns each brand?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, while SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

How do the fragrance-free options compare between Kiehl's and SEYOUL?

Kiehl's offers a wide range of fragrance-free choices, as 26 of the 28 products on this page list no fragrance. In comparison, every SEYOUL product on this page lists no fragrance in its ingredients.

What are the main skin types that Kiehl's fits best according to its brand-focused routines?

According to its brand-focused routines, Kiehl's fits dry skin, skin with dark spots, and combination skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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