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Biore vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and the purest are distinct skincare options offering thoughtful daily support for a balanced and refreshed complexion. Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation, beloved for its thoughtful sunscreens, cleansers, masks, and makeup removers, all driven by effective formulas, while the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. The former suits sensitive skin and oily skin best, thanks to these gentle and clarifying formulations, whereas the latter suits sensitive, dry, and combination skin best, owing to their mild nature. They differ as the brand from 1980 features standout choices like the UV Aqua Rich for acne-prone skin, the Makeup Remover Perfect Oil for skin with dark spots, and the Deep Pore Charcoal Cleanser for mature skin, while the other brand offers solutions that provide reliable daily support for acne-prone skin through consistent, understated performance.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Biore and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs the purest products

Questions and answers

Biore or the purest: which is better?

Biore is the better fit for a wider range of skin types on this page, earning High fit levels for sensitive, oily, and combination skin across its products. The purest offers a High fit specifically for sensitive skin with its solutions moisturizer.

What is the difference between Biore and the purest?

Biore offers four fragrance-free products on this page fitting sensitive, oily, and combination skin best, whereas the purest features one moisturizing solution that contains fragrance and fits sensitive skin with a High Lovi rating.

Which is more affordable, Biore or the purest?

The page does not provide pricing information for either Biore or the purest, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Biore or the purest?

Biore products on this page are generally less likely to cause breakouts for oily and acne-prone skin types, where they show average fit levels, compared to the purest solutions moisturizer which has a low fit for acne-prone skin. Additionally, Biore's products on this page list no fragrance, which helps reduce the likelihood of irritation.

Which brand has products that are completely free of fragrance according to their ingredients lists?

Biore has products that are completely free of fragrance, as every product on this page lists no fragrance in its ingredients.

How does the Lovi fit level for sensitive skin differ between Biore's Makeup Remover Perfect Oil and the purest's solutions moisturizer?

Makeup Remover Perfect Oil has a High Lovi fit level for sensitive skin. The purest's solutions moisturizer also has a High Lovi fit level for sensitive skin.

When was each brand founded and which companies own them?

Biore was founded in 1980 in Japan and is owned by the Kao Corporation, while the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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