A+ vs the purest
A+ and the purest are two skincare brands founded in India in 1990, widely beloved and deeply cherished for their gentle moisturizers and thoughtfully calibrated formulas. A+ suits sensitive skin best, while the purest suits sensitive, dry, and combination skin best, owing to their mild nature and composition. Both offer reliable daily support for acne-prone skin, including the standout 345 Relief Cream from the first brand. They primarily differ in their exact skin-type breadth and performance reception, with each earning praise through consistent, understated delivery.
A+ is an Indian skincare brand founded in 1990.
This page compares some of the most popular A+ and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
A+ or the purest: which is better?
Neither brand is universally better, but the purest solutions achieves a High Lovi fit for sensitive skin while A+ has no High fits. Every A+ product on this page is fragrance-free, whereas the purest solutions contains fragrance.
What is the difference between A+ and the purest?
For sensitive skin, the products on this page by the purest achieve a High Lovi fit level, whereas A+ reaches an Average fit level. Additionally, every product on this page by A+ lists no fragrance, while the solutions product by the purest includes fragrance.
A+ or the purest: which moisturizer is better?
For sensitive skin, the purest solutions moisturizer is a better choice because Lovi rates its fit as High, whereas the A+ 345 Relief Cream achieves only an Average fit. Furthermore, every product on this page from A+ lists no fragrance, while the solutions moisturizer from the purest contains fragrance.
Which is more affordable, A+ or the purest?
This page does not provide pricing or affordability information for A+ or the purest.
Which causes fewer breakouts, A+ or the purest?
A+ has an Average Lovi fit for acne-prone skin while the purest has a Low fit, so A+ is better for avoiding breakouts. Additionally, every product on this page by A+ lists no fragrance, whereas the products on this page by the purest contain fragrance.
How do the founding years and parent companies of A+ and the purest compare?
A+ was founded in 1990 in India and is independently owned, whereas the purest was founded more recently in 2020 and is owned by Evly Pharma Cosmetics.
Which brand offers fragrance-free moisturizers, A+ or the purest?
A+ offers fragrance-free options among the products on this page, whereas the purest includes fragrance in its moisturizer.
How does the Lovi fit level for sensitive skin differ between the moisturizers from A+ and the purest?
For sensitive skin, the purest moisturizer has a High Lovi fit level, whereas the A+ moisturizer has an Average fit level. Every product on this page from A+ lists no fragrance, while the solutions moisturizer from the purest includes fragrance.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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