True Botanicals skincare
True Botanicals is an American skincare brand founded in 2014 and owned by Unilever PLC since 2023.
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True Botanicals is beloved for its nurturing serums, nourishing moisturizers, and gentle makeup removers, all crafted from deeply effective formulas. Its products suit dry, sensitive, and combination skin types best, offering balanced care without irritation. For targeted concerns, the brand offers standout solutions such as the Vitamin C Booster for acne-prone skin, the Pure Radiance Oil for skin with dark spots, and the Phyto-Retinol Sleep Serum for mature skin. Through these thoughtful creations, its botanical ingredients work harmoniously to restore natural radiance and maintain lasting hydration.
This page covers some of the most popular True Botanicals products; for the whole True Botanicals range, with a fit score for every product, use the Lovi app.
Other True Botanicals products
People Say
★4.6Overall rating based on 4.3k+ reviewsReviewers most often praise True Botanicals for deep hydration, radiant and youthful glow, and gentle plant-based formulas. The most common complaints are high price points and polarizing fragrances.
Highlights
Healthy glow and hydration Mostly Mentioned
- “gives a beautiful, bright, smooth skin — Pure Radiance Oil”
- “deeply hydrates without feeling heavy — Pure Radiance Oil”
- “woke up glowing — Phyto-Retinol Sleep Serum”
Clean and gentle formulations Mostly Mentioned
- “no redness or peeling — Phyto-Retinol Sleep Serum”
- “made without toxins — Pure Radiance Oil”
High price point Mostly Mentioned
- “it is expensive — Pure Radiance Oil”
- “very expensive — Phyto-Retinol Sleep Serum”
- “Expensive — Ginger Turmeric Cleansing Balm”
Unfavorable scent Often Mentioned
- “not particularly fond of the... earthy scent — Pure Radiance Oil”
- “smell is too strong — Phyto-Retinol Sleep Serum”
Sources: lovi.care, truebotanicals.com, influenster.com, youtube.com, cherylshops.net, bonnieaunchman.com, and more
Questions and answers
Is True Botanicals worth it?
Shoppers find that True Botanicals delivers a healthy glow and hydration with clean formulations, though it comes at a high price point and with an unfavorable scent. Lovi rates the True Botanicals-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are True Botanicals's best products?
True Botanicals features several top-rated options depending on your skin type, with the brand-focused routines rating Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Pure Radiance Oil as Superior for dry and dry sensitive skin, while the Vitamin C Booster and Phyto-Retinol Sleep Serum rate as Superior for mature skin.
Which True Botanicals moisturizer is best for dry skin?
Pure Radiance Oil is the best choice, as Lovi rates it Superior for dry skin. Reviewers also frequently mention that it leaves skin with a healthy glow and hydration.
Does True Botanicals cause breakouts?
True Botanicals is unlikely to cause breakouts for most shoppers. Lovi rates the brand-focused routine as Superior for acne-prone skin.
Is True Botanicals fragrance-free?
Yes, every one of the True Botanicals products on this page lists no fragrance in its ingredients. Reviewers often mention an unfavorable scent, which comes from the natural ingredients rather than added perfumes.
What are the key ingredients in True Botanicals products?
True Botanicals features key ingredients such as astaxanthin extract, sunflower seed oil, vitamin C, and phyto-retinol across its formulations. These ingredients help support a healthy glow and hydration. Every product listed on this page is fragrance-free.
How do I build a True Botanicals skincare routine?
To build a True Botanicals routine, start by cleansing with the Ginger Turmeric Cleansing Balm, then apply the Vitamin C Booster serum or the Phyto-Retinol Sleep Serum, and finish with the Pure Radiance Oil as a moisturizer. Lovi rates the True Botanicals-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy True Botanicals, and how much does it cost?
True Botanicals products can be bought at stores in the Netherlands. Prices on the page range from €89.95.
What are good alternatives to True Botanicals?
Good alternatives to True Botanicals include brands with pages on Lovi like CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These alternative brands offer various options that may fit different skincare needs and budgets.
True Botanicals vs CeraVe: which is better?
True Botanicals and CeraVe both fit dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin well, though Lovi rates the True Botanicals-focused routines as Superior across all these types compared to High or Superior for CeraVe. Shoppers often mention a healthy glow and gentle formulas from True Botanicals, but note a high price point.
Who owns True Botanicals, and where is it from?
True Botanicals is an American brand founded in 2014, owned by Unilever PLC since 2023.
Is True Botanicals cruelty-free?
Yes: Leaping Bunny and PETA list True Botanicals as cruelty-free.
Research behind True Botanicals's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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