True Botanicals skincare
True Botanicals is an American skincare brand founded in 2014 and owned by Unilever PLC since 2023.
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True Botanicals is beloved for its nurturing serums, nourishing moisturizers, and gentle makeup removers, all crafted from deeply effective formulas. Its products suit dry, sensitive, and combination skin types best, offering balanced care without irritation. For targeted concerns, the brand offers standout solutions such as the Vitamin C Booster for acne-prone skin, the Pure Radiance Oil for skin with dark spots, and the Phyto-Retinol Sleep Serum for mature skin. Through these thoughtful creations, its botanical ingredients work harmoniously to restore natural radiance and maintain lasting hydration.
This page covers some of the most popular True Botanicals products; for the whole True Botanicals range, with a fit score for every product, use the Lovi app.
Other True Botanicals products
People Say
★4.6Overall rating based on 4.3k+ reviewsReviewers most often praise True Botanicals for deep hydration, radiant and youthful glow, and gentle plant-based formulas. The most common complaints are high price points and polarizing fragrances.
Highlights
Healthy glow and hydration Mostly Mentioned
- “gives a beautiful, bright, smooth skin — Pure Radiance Oil”
- “deeply hydrates without feeling heavy — Pure Radiance Oil”
- “woke up glowing — Phyto-Retinol Sleep Serum”
Clean and gentle formulations Mostly Mentioned
- “no redness or peeling — Phyto-Retinol Sleep Serum”
- “made without toxins — Pure Radiance Oil”
High price point Mostly Mentioned
- “it is expensive — Pure Radiance Oil”
- “very expensive — Phyto-Retinol Sleep Serum”
- “Expensive — Ginger Turmeric Cleansing Balm”
Unfavorable scent Often Mentioned
- “not particularly fond of the... earthy scent — Pure Radiance Oil”
- “smell is too strong — Phyto-Retinol Sleep Serum”
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Questions and answers
Is True Botanicals worth it?
True Botanicals provides a healthy glow and gentle hydration, though the True Botanicals products on this page come with a high price point and an unfavorable scent. Reviewers frequently mention these clean formulations, while Lovi rates the True Botanicals-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are True Botanicals's best products?
True Botanicals features several standout items, with the Pure Radiance Oil rating Superior for dry and dry sensitive skin. Additionally, the Vitamin C Booster rates Superior for mature skin, and the Phyto-Retinol Sleep Serum rates High for dry and mature skin.
Which True Botanicals moisturizer is best for dry skin?
Pure Radiance Oil is the best choice, as Lovi rates it Superior for dry skin. Reviewers also frequently mention that it delivers a healthy glow and deep hydration.
Does True Botanicals cause breakouts?
True Botanicals is unlikely to cause breakouts, as the True Botanicals products on this page are rated Average to High for acne-prone skin. Reviewers often mention a healthy glow and hydration rather than clogged pores.
Is True Botanicals fragrance-free?
Yes, every True Botanicals product on this page lists no fragrance in its ingredients. Reviewers often mention an unfavorable scent, which may come from the natural ingredients rather than added fragrances.
What are the key ingredients in True Botanicals products?
True Botanicals features key ingredients such as astaxanthin extract, sunflower seed oil, vitamin C, tocopherol, ferulic acid, phyto-retinol, aloe barbadensis leaf juice, glycerin, and argan kernel oil across its formulations. These ingredients help provide antioxidant protection, hydration, and anti-aging benefits.
How do I build a True Botanicals skincare routine?
To build a True Botanicals routine, start by cleansing with the Ginger Turmeric Cleansing Balm, then apply the Vitamin C Booster serum or the Phyto-Retinol Sleep Serum, and finish with the Pure Radiance Oil to lock in moisture. Lovi rates a True Botanicals-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy True Botanicals, and how much does it cost?
True Botanicals products on this page are available on Amazon US. The prices range from $95.00 to $95.00, with most products costing $95.00.
What are good alternatives to True Botanicals?
Good alternatives to True Botanicals include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also feature dedicated pages on Lovi for comparison.
True Botanicals vs CeraVe: which is better?
True Botanicals and CeraVe both rate Superior for dry, oily, sensitive, combination, and acne-prone skin on Lovi. Reviewers frequently mention that True Botanicals provides a healthy glow and hydration with clean formulations, though shoppers often note a high price point and an unfavorable scent.
Who owns True Botanicals, and where is it from?
True Botanicals is an American brand founded in 2014, owned by Unilever PLC since 2023.
Is True Botanicals cruelty-free?
Yes: Leaping Bunny and PETA list True Botanicals as cruelty-free.
Research behind True Botanicals's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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