thinkbaby skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

thinkbaby is an American skincare brand founded in 2006 and owned by New Mountain Capital since 2020.

Thinkbaby earns quiet devotion for its sunscreens and mineral-driven formulas. Its products suit sensitive and everyday skin best, owing to their gentle, reliable compositions. For acne-prone skin, the standout choice is the Safe Sunscreen SPF 50+. Users find that the brand delivers steadfast protection with a reassuring, unpretentious finish.

This page covers some of the most popular thinkbaby products; for the whole thinkbaby range, with a fit score for every product, use the Lovi app.

thinkbaby sunscreens

Safe Sunscreen SPF 50+ €27.99

Questions and answers

Is thinkbaby worth it?

Thinkbaby is worth considering because the thinkbaby products on this page are free of added fragrance and Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are thinkbaby's best products?

Thinkbaby's best product featured on this page is Safe Sunscreen SPF 50+, which Lovi rates Superior for dry, sensitive, and dry sensitive skin. Lovi also rates this sunscreen High for combination, mature, oily, and acne-prone skin.

Which thinkbaby sunscreen is best for sensitive skin?

Safe Sunscreen SPF 50+ is best for sensitive skin, and Lovi rates it Superior for sensitive skin. Every thinkbaby product on this page lists no fragrance in its ingredients.

Does thinkbaby cause breakouts?

Thinkbaby is unlikely to cause breakouts because its products, such as Safe Sunscreen SPF 50+, rate High for acne-prone skin. Lovi rates the thinkbaby-focused routine Superior for acne-prone skin.

Is thinkbaby fragrance-free?

Yes, every one of the thinkbaby products on this page lists no fragrance in its ingredients.

What are the key ingredients in thinkbaby products?

Zinc oxide is the key ingredient in the thinkbaby products on this page, which helps protect the skin. Lovi rates Safe Sunscreen SPF 50+ as Superior for dry and sensitive skin.

How do I build a thinkbaby skincare routine?

To build a thinkbaby routine, use Safe Sunscreen SPF 50+ as the core step for sun protection. Lovi rates this product Superior for dry, sensitive, and dry sensitive skin, and High for oily, combination, and mature skin. The thinkbaby products on this page list no fragrance in their ingredients.

Where can I buy thinkbaby, and how much does it cost?

Thinkbaby products can be bought at stores in the Netherlands, with prices starting at €27.99.

What are good alternatives to thinkbaby?

Good alternatives to thinkbaby with skincare brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry skin, and Superior for oily, sensitive, combination, and acne-prone skin.

thinkbaby vs CeraVe: which is better?

thinkbaby is better for dry, oily, sensitive, combination, and acne-prone skin, as Lovi rates the thinkbaby-focused routine Superior for each of these skin types compared to the CeraVe-focused routine.

Who owns thinkbaby, and where is it from?

thinkbaby is an American brand founded in 2006, owned by New Mountain Capital since 2020.

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Is thinkbaby cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list thinkbaby as cruelty-free.

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Research behind thinkbaby's key ingredients

Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence
Sodium hyaluronate · Dermatologic Therapy, 2022
Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial
Tocopherol · Journal of Cosmetic Dermatology, 2020
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Biomimetic hyaluronic acid-stabilized zinc oxide nanoparticles in acne treatment: A preclinical and clinical approach
Zinc oxide · Journal of Controlled Release, 2025
Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model
Jojoba seed oil · Frontiers in Pharmacology, 2024

2 more studies

Treatment of mild to moderate acne with a fixed combination of hydroxypinacolone retinoate, retinol glycospheres and papain glycospheres
Carica papaya fruit extract · Giornale Italiano Di Dermatologia E Venereologia, 2015
Topical Zinc Oxide Nanoparticle Formulations for Acne Vulgaris: A Systematic Review of Pre-Clinical and Early-Phase Clinical Evidence
Zinc oxide · Biomedicines, 2025

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist