NIVEA vs A+
NIVEA and A+ are heritage skincare lines known for gentle formulations that support daily moisture balance. The German company, founded in 1911, offers reliable sunscreens, targeted serums, and nourishing moisturizers featuring glycerin, while the Indian brand, established in 1990, provides soothing moisturizers and mild compositions. Both lines suit sensitive skin best, though the first also caters to mature skin through barrier-respecting options like the LUMINOUS630 ANTI-DARK SPOT SERUM, and the latter features specialized solutions like the 345 Relief Cream for acne-prone skin. Ultimately, the two differ in their historical origins, key signature ingredients, and specific targeted solutions for distinct complexion needs.
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
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A+ is an Indian skincare brand founded in 1990.
This page compares some of the most popular NIVEA and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
NIVEA or A+: which is better?
NIVEA is better for a wider variety of skin needs on this page, as it offers a much larger selection of products that Lovi rates as High for sensitive, oily, and mature skin compared to A+. Glycerin helps maintain skin hydration across these formulas.
What is the difference between NIVEA and A+?
NIVEA is a much larger brand founded in Germany in 1911 with nine diverse products on this page, whereas A+ is an independent Indian brand founded in 1990 featuring only the 345 Relief Cream. Glycerin helps provide hydration across NIVEating products, and Lovi rates NIVEA best for mature, sensitive, and oily skin.
NIVEA or A+: which moisturizer is better?
For moisturizers on this page, NIVEA offers options like Creme that has a High Lovi fit for dry and dry sensitive skin, while A+ features the 345 Relief Cream which has an Average Lovi fit for those skin types.
Which is more affordable, NIVEA or A+?
This page does not provide pricing information to compare the affordability of NIVEA and A+.
Which causes fewer breakouts, NIVEA or A+?
A+ causes fewer breakouts than NIVEA, as the products on this page for NIVEA sometimes note causing breakouts and acne.
Which brand was founded earlier, NIVEA or A+?
NIVEA was founded earlier in 1911 in Germany, whereas A+ was founded in 1990 in India.
How many NIVEA products on the page list no fragrance compared to A+?
Three of the products on this page for NIVEA list no fragrance, while all of the A+ products do not list any fragrance.
What is the parent company or ownership status of NIVEA versus A+?
NIVEA is owned by maxingvest GmbH & Co. KGaA, while A+ is independently owned.
Research behind their key ingredients
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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