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Minimalist vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Minimalist and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs MAËLYS products

Questions and answers

Minimalist or MAËLYS: which is better?

Minimalist is the better choice because the products on this page have fragrance-free formulas and high Lovi fit levels across most skin types, whereas MAËLYS products mostly show low or caution ratings.

What is the difference between Minimalist and MAËLYS?

Minimalist offers fragrance-free options and achieves High to Superior Lovi fit levels across most skin types on this page, whereas MAËLYS products generally receive Low to Caution ratings and may include fragrance.

Which is more affordable, Minimalist or MAËLYS?

I cannot determine which brand is more affordable because the provided page facts do not include pricing information for Minimalist or MAËLYS.

Which causes fewer breakouts, Minimalist or MAËLYS?

Minimalist causes fewer breakouts because the products on this page have High to Superior Lovi fit levels for acne-prone skin, whereas MAËLYS products on this page have Low Lovi fit levels.

Which brand was founded earlier, Minimalist or MAËLYS?

MAËLYS was founded earlier in 2017, while Minimalist was founded in 2020.

Do all Minimalist products list no fragrance in their ingredients compared to MAËLYS?

Yes, every Minimalist product on this page lists no fragrance in its ingredients, whereas MAËLYS includes fragrance in one of its two products.

Which company owns Minimalist and which company owns MAËLYS?

Minimalist is owned by Unilever PLC, while MAËLYS is owned by Barinboim Group.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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