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Minimalist vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist and MAËLYS are distinct skincare collections that offer targeted solutions for diverse complexions. The Indian brand features sunscreens, moisturizers, and cleansers with key ingredients like salicylic acid, LHA, and vitamin B5, suiting acne-prone and oily skin best. Conversely, MAËLYS is loved for targeted serums and advanced formulas that suit all skin types. While both provide thoughtful care, they differ in their primary focus, as the former centers on everyday essentials for specific concerns, and the latter delivers specialized body and face treatments.

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Minimalist and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs MAËLYS products

Questions and answers

Minimalist or MAËLYS: which is better?

Minimalist is the better choice for effective skincare, as the products on this page achieve High to Superior Lovi fit levels across most skin types. In contrast, MAËLYS products on this page mostly show Low or Caution fit levels.

Which is more affordable, Minimalist or MAËLYS?

The page facts do not mention pricing or affordability for either Minimalist or MAËLYS.

Which causes fewer breakouts, Minimalist or MAËLYS?

Minimalist causes fewer breakouts because its products on this page have High to Superior Lovi fit levels for acne-prone skin, whereas MAËLYS products have Low fits for that skin type.

Which brand was founded earlier, Minimalist or MAËLYS?

MAËLYS was founded earlier in 2017, whereas Minimalist was founded in 2020.

How do the ownership companies of Minimalist and MAËLYS differ?

Minimalist is owned by Unilever PLC, while MAËLYS is owned by Barinboim Group.

Which brand has products specifically containing fragrance?

MAËLYS has products specifically containing fragrance, as RE-LURE Tight & Tone Body Serum lists fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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