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Minimalist vs MAËLYS

Minimalist and MAËLYS are distinct skincare collections that offer targeted solutions for diverse complexions. The Indian brand features sunscreens, moisturizers, and cleansers with key ingredients like salicylic acid, LHA, and vitamin B5, suiting acne-prone and oily skin best. Conversely, MAËLYS is loved for targeted serums and advanced formulas that suit all skin types. While both provide thoughtful care, they differ in their primary focus, as the former centers on everyday essentials for specific concerns, and the latter delivers specialized body and face treatments.

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

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This page compares some of the most popular Minimalist and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Minimalist or MAËLYS: which is better?

Minimalist is the better choice because the products on this page have High or Superior Lovi fit levels for acne-prone, oily, and combination skin, whereas MAËLYS products mostly show Low fits across skin types. Additionally, every Minimalist product on this page lists no fragrance.

What is the difference between Minimalist and MAËLYS?

Minimalist products on this page generally achieve high to superior Lovi fit levels across most skin types, whereas MAËLYS products mostly show low or average fit levels. Additionally, every Minimalist product on this page lists no fragrance, while one of the two MAËLYS products contains fragrance.

Which is more affordable, Minimalist or MAËLYS?

The provided page does not contain price information, so it is not possible to compare the affordability of Minimalist and MAËLYS.

Which causes fewer breakouts, Minimalist or MAËLYS?

Minimalist helps prevent breakouts better than MAËLYS, as its products on this page achieve High to Superior Lovi fit levels for acne-prone skin, while MAËLYS products rate Low.

Which brand offers products with no fragrance, Minimalist or MAËLYS?

Every product on the Minimalist page lists no fragrance in its ingredients, whereas only one of the two products on the MAËLYS page does.

When were Minimalist and MAËLYS founded, and who owns them?

Minimalist was founded in India in 2020 and is owned by Unilever PLC, while MAËLYS was founded in 2017 and is owned by Barinboim Group.

How does the Lovi fit level for oily skin compare between Minimalist's SPF 50 Sunscreen and MAËLYS's TOO-FINE serum?

Minimalist's SPF 50 Sunscreen has a High Lovi fit level for oily skin, whereas MAËLYS's TOO-FINE serum has a Low fit level for oily skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.