Principia vs Asarai
Principia and Asarai are thoughtful skincare brands celebrated for elevating daily routines. Principia is widely loved for its thoughtful cleansers and precise formulas that suit balanced to oily skin best, featuring standout products like the Gel de Limpeza GL-01 for acne-prone skin to help maintain a healthy, balanced complexion. Conversely, Asarai is cherished for its nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best due to their gentle, nourishing botanical bases, including targeted care like the Earth Tones Face Mask for acne-prone skin. While both brands deliver mindful care and everyday radiance through carefully curated offerings, they differ primarily in their core product types and ideal skin types.
This page compares some of the most popular Principia and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Principia or Asarai: which is better?
Both brands are fragrance-free, but Lovi rates Asarai's Earth Tones Face Mask as Average across all skin types, whereas Principia's Gel de Limpeza GL-01 ranges from Average to Caution depending on your skin type.
What is the difference between Principia and Asarai?
Asarai achieves an Average Lovi fit across all listed skin types with the Earth Tones Face Mask, whereas Principia ranges from Average to Caution with the Gel de Limpeza GL-01 depending on the skin type. Every product from both brands on this page lists no fragrance in its ingredients.
Which is more affordable, Principia or Asarai?
Neither Principia nor Asarai can be called more affordable here because the page facts do not include pricing for either brand.
Which causes fewer breakouts, Principia or Asarai?
Asarai achieves an Average Lovi fit for oily acne-prone and acne-prone skin, whereas Principia rates Average to Low for those skin types.
How does the founding year of Principia compare to that of Asarai?
Principia was founded in 2020, while Asarai was founded earlier in 2018.
Which company owns Principia and who owns Asarai?
Principia is owned by Viziera Participa莽玫es Ltda., whereas Asarai is owned by Asarai Inc.
Do any of the products from Principia or Asarai contain fragrance?
Every product on this page from both Principia and Asarai lists no fragrance in its ingredients.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
