Elixir skincare
Elixir is a Japanese skincare brand founded in 1983 and owned by Shiseido Company, Limited.
Elixir is loved for its thoughtful sunscreens and delicate formulas. Its products suit combination and oily skin best because of their balancing qualities. For acne-prone skin, the standout product is the Day Care Revolution. The brand continues to offer reliable daily care for everyday routines.
This page covers some of the most popular Elixir products; for the whole Elixir range, with a fit score for every product, use the Lovi app.
Elixir sunscreens
Questions and answers
Is Elixir worth it?
Yes, Elixir is worth it because Lovi rates the Elixir-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are Elixir's best products?
Elixir's best product on this page is Day Care Revolution. Lovi rates it High for mature skin, dark spots, combination skin, and acne-prone skin, and Average for dry, sensitive, and oily skin.
Which Elixir sunscreen is best for sensitive skin?
Lovi rates Day Care Revolution Average for sensitive skin, making it the option available on this page for that skin type.
Does Elixir cause breakouts?
Elixir is unlikely to cause breakouts, and Lovi rates Day Care Revolution High for acne-prone skin. The Elixir-focused routine also rates Superior for acne-prone skin.
Is Elixir fragrance-free?
No, the Elixir products on this page include fragrance in Day Care Revolution. The Elixir products on this page contain fragrance.
What are the key ingredients in Elixir products?
Elixir products rely on key ingredients such as glycerin, tocopherol, and tranexamic acid, which help keep skin moisturized and bright. Lovi rates the Elixir-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
How do I build a Elixir skincare routine?
To build an Elixir skincare routine, use the Day Care Revolution sunscreen as the primary step. Lovi rates the Elixir-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to Elixir?
Good alternatives to Elixir with pages on Lovi include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC.
Elixir vs Biore: which is better?
Elixir is better than Biore for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Elixir-focused routine Superior for dry, oily, sensitive, and acne-prone skin, compared to High for Biore, and Superior for combination skin, compared to Superior for Biore.
Who owns Elixir, and where is it from?
Elixir is a Japanese brand founded in 1983, owned by Shiseido Company, Limited.
Is Elixir cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Elixir as cruelty-free.
Research behind Elixir's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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