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beplain-focused skincare routine for sensitive skin

Routine by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A routine for sensitive skin built around beplain products, complemented by other brands where they fit better, for complete care.

Cleansers and soothing toners with glycerin, panthenol, hyaluronic acid, and niacinamide help calm redness and soothe stinging, while moisturizers and serums with ceramides, centella asiatica extract, and allantoin strengthen the skin barrier against reactions to new products. Makeup removers with oils and enzyme powders with papain and salicylic acid gently clear the skin without causing irritation.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests away from the sun. This weekly routine takes the place of the evening routine once a week to add deeper steps that help manage redness and stinging.

Archives of Dermatological Research, 2018Journal of Drugs in Dermatology, 2021Journal of Wound, Ostomy, and Continence Nursing, 2015

Products are rated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with Prebiotic Thermal Water, Niacinamide, and Ceramide-3 help soothe redness and irritation while washing away impurities. They are used every morning and every evening, and once a week in place of the evening routine.

Best cleansers for sensitive skin

Step 2Soothing Toner

Soothing toners with Jojoba Milk, Oat Extract, Chamomile Flower Water, and Hyaluronic Acid help calm and re-balance sensitive skin while soothing redness and irritation. Soothing toners with Turmeric Root Extract, Glycerin, Panthenol, and Citric Acid are used every morning and every evening to keep skin calm, re-balanced, and hydrated.

Best toners for sensitive skin

Evening

Step 1Pre-Cleanser

Makeup removers with hyaluronic acid, beeswax, and orange peel oil help lift away makeup and oil while hydrating normal skin, and this step is used every evening and once a week in place of the evening routine. Cleansing steps with centella asiatica extract, ceramides, and licorice root extract help calm sensitive skin and reduce redness.

Step 2Cleanser

Cleansers with Prebiotic Thermal Water, Niacinamide, and Ceramide-3 help soothe redness and irritation while washing away impurities. They are used every morning and every evening, and once a week in place of the evening routine.

Best cleansers for sensitive skin

Step 3Soothing Toner

Soothing toners with Jojoba Milk, Oat Extract, Chamomile Flower Water, and Hyaluronic Acid help calm and re-balance sensitive skin while soothing redness and irritation. Soothing toners with Turmeric Root Extract, Glycerin, Panthenol, and Citric Acid are used every morning and every evening to keep skin calm, re-balanced, and hydrated.

Best toners for sensitive skin

Step 4Serum or Treatment

Serums and ampoules with Vitamin C, Centella Asiatica Extract, and niacinamide help calm redness and irritation, while steps with ceramides and hyaluronic acid support hydration and the skin barrier. This treatment step is used every evening and once a week, in place of the evening routine.

Best serums and treatments for sensitive skin

Step 5Moisturizer

Moisturizers with Fermented Centella Asiatica, Cica, Macadamia Seed Oil, and Probiotics help soothe redness and irritation while supporting the skin barrier. These creams are used every evening and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for sensitive skin

Once a week

Step 1Pre-Cleanser

Makeup removers with hyaluronic acid, beeswax, and orange peel oil help lift away makeup and oil while hydrating normal skin, and this step is used every evening and once a week in place of the evening routine. Cleansing steps with centella asiatica extract, ceramides, and licorice root extract help calm sensitive skin and reduce redness.

Step 2Cleanser

Cleansers with Prebiotic Thermal Water, Niacinamide, and Ceramide-3 help soothe redness and irritation while washing away impurities. They are used every morning and every evening, and once a week in place of the evening routine.

Best cleansers for sensitive skin

Step 3Enzyme Powder

Enzyme powders with allantoin, tocopherol, papain and pineapple fruit extract help digest dull surface cells to calm redness and irritation. This weekly step is used once a week in place of the evening routine.

Step 4Nourishing Mask

The nourishing mask step in the Lovi routine for sensitive skin is used once a week in place of the evening routine. Masks with centella asiatica extract, panthenol, and ceramides help calm redness, stinging, and reactions to new products, while steps with hyaluronic acid and glycerin boost moisture.

Step 5Serum or Treatment

Serums and ampoules with Vitamin C, Centella Asiatica Extract, and niacinamide help calm redness and irritation, while steps with ceramides and hyaluronic acid support hydration and the skin barrier. This treatment step is used every evening and once a week, in place of the evening routine.

Best serums and treatments for sensitive skin

Step 6Moisturizer

Moisturizers with Fermented Centella Asiatica, Cica, Macadamia Seed Oil, and Probiotics help soothe redness and irritation while supporting the skin barrier. These creams are used every evening and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for sensitive skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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