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Paula's Choice vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Pixi are skincare brands founded in 1995 and 1999, respectively. The American brand features serums, cleansers, moisturizers, and toners built around ingredients like hyaluronic acid, glycerin, and vitamin c, while the British brand is beloved for its thoughtful range of toners, serums, eye products, and moisturizers crafted with gentle formulas. Paula's Choice products fit combination skin and oily skin best, whereas its counterpart suits sensitive skin and acne-prone skin best. They differ primarily in their core formulations and targeted skin types, with both offering specialized solutions for acne-prone skin, dark spots, and mature skin.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Paula's Choice and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Pixi products

People Say

Paula's ChoicePixi
  • Glow and radiance Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Lightweight and fast absorbing Mostly MentionedOften Mentioned
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
    • “watery consistency — Paula's Choice 10% Niacinamide Booster”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
  • Smoothes skin texture Mostly MentionedSometimes Noted
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Deep hydration, plumping and soothing Rarely NotedMostly Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “calms my redness instantly — Pixi Rose Tonic”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
  • Non-irritating and gentle formula Often MentionedSometimes Noted
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “no stinging — Paula's Choice C15 Super Booster”
    • “doesn't sting — Pixi Glow Tonic”
    • “Gentle enough for regular use — Pixi Retinol Tonic”
  • Pleasant scent Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “refreshing rose smell — Pixi Glow Mist”
    • “Doesn't smell at all — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • High price and small size Mostly MentionedSometimes Noted
    • “Bottle is too small — Pixi Hydrating Milky Mist”
    • “Slight downside is the price — Pixi Glow Peel Pads”
    • “bottle is very small — Pixi Rose Oil Blend”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Unpleasant smell or strong fragrance Often MentionedOften Mentioned
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
    • “smells like hot dog water — Paula's Choice C15 Super Booster”
    • “smell is overpowering — Pixi Glow Tonic”
    • “Scent is too strong — Pixi Hydrating Milky Mist”
  • Causes purging, breakouts or irritation Often MentionedSometimes Noted
    • “peeling and flaking — Paula's Choice 1% Retinol Treatment”
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Massive burning sensation — Pixi Glow Peel Pads”
    • “burned my face — Pixi Glow Tonic”

Paula's Choice vs Pixi routines for dry skin

See multi-brand routine · 97% fit

Paula's Choice vs Pixi routines for oily skin

See multi-brand routine · 95% fit

Paula's Choice vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Paula's Choice or Pixi: which is better?

Paula's Choice helps deliver lightweight and fast-absorbing formulas as well as smoother skin texture, whereas Pixi excels at providing deep hydration, radiance, and a pleasant scent. Both brands offer equal non-irritating and gentle formulas, but Pixi is subject to more frequent reports of sticky residue and strong fragrances.

What is the difference between Paula's Choice and Pixi?

Paula's Choice offers fragrance-free products focused on lightweight textures and smoothing skin, whereas Pixi features several fragranced formulas known for deep hydration and radiance. Both brands achieve equal fit levels across skin types, but Pixi is more frequently noted for sticky residue and strong scents while Paula's Choice is often cited for high prices.

Paula's Choice or Pixi for dry skin?

Both Paula's Choice and Pixi achieve a Superior routine fit for dry skin. Paula's Choice offers fragrance-free options like the Advanced Replenishing Toner, while Pixi delivers deep hydration through products like the Hydrating Milky Mist.

Paula's Choice or Pixi: which moisturizer is better?

Both Paula's Choice and Pixi offer moisturizers, such as the Paula's Choice Clear Oil-Free Moisturizer and the Pixi Rose Oil Blend, with Pixi providing deep hydration while Paula's Choice focuses on lightweight absorption.

Which is more affordable, Paula's Choice or Pixi?

Pixi is noted by reviewers for having a high price and small size, whereas Paula's Choice is noted for high price and packaging issues.

Between Paula's Choice and Pixi, which brand offers a better glow and radiance?

Pixi does better than Paula's Choice for glow and radiance. Reviewers mostly mention radiance and glow as a key positive for Pixi.

How do the founding years and countries of origin compare between Paula's Choice and Pixi?

Paula's Choice was founded in 1995 in the United States, whereas Pixi was founded in 1999 in the United Kingdom.

Which brand has more products that list no fragrance in their ingredients, Paula's Choice or Pixi?

Paula's Choice has more products that list no fragrance in their ingredients, as every product on its page lists no fragrance, while Pixi has 7 out of 10 products with no fragrance.

Paula's Choice or Pixi for sensitive skin?

Paula's Choice and Pixi both show a high routine fit for sensitive skin. Paula's Choice helps with lightweight absorption and smooth texture across the products on this page, while Pixi is noted for deep hydration and soothing toners.

Paula's Choice or Pixi for acne-prone skin?

Both Paula's Choice and Pixi achieve a Superior routine fit for acne-prone skin. Paula's Choice features the products on this page with no fragrance, while Pixi has some products with fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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