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BYOMA vs Pair

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Pair are distinct skincare brands designed to address different complexions through specific formulations. The British brand is known for its moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, suiting mature skin and skin with dark spots best. Conversely, the Japanese brand is beloved for its targeted serums and meticulously crafted formulas that suit acne-prone skin best to address stubborn blemishes effectively. Ultimately, the two differ in their primary active ingredients and the specific skin concerns they target.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

ja.wikipedia.orgbeautymatter.com

This page compares some of the most popular BYOMA and Pair products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Pair products

Questions and answers

BYOMA or Pair: which is better?

BYOMA offers a wide range of products on this page with High to Superior Lovi fit levels across most skin types, featuring barrier-strengthening ingredients like ceramides. In contrast, Pair features only a single acne cream that yields Average to Low fit levels across most skin types.

What is the difference between BYOMA and Pair?

BYOMA offers a wide range of barrier-strengthening moisturizers, cleansers, and serums that fit most skin types at a High or Superior level, while Pair features just one acne serum with lower fit levels. Most BYOMA products and all Pair products on this page list no fragrance.

Which is more affordable, BYOMA or Pair?

The provided page facts do not contain pricing information to determine whether BYOMA or Pair is more affordable.

Which causes fewer breakouts, BYOMA or Pair?

BYOMA offers a wide range of products on this page that achieve High to Superior fit levels for acne-prone and oily acne-prone skin, while Pair features only Acne Cream W, which has an Average fit for those skin types. Reviewers sometimes note breakouts and acne as a downside for BYOMA products.

How does the country of origin and founding year compare between BYOMA and Pair?

BYOMA was founded in 2022 in the United Kingdom, whereas Pair was founded in 2000 in Japan.

Which brand offers products with fragrance, and how many fragrance-free options do they have?

BYOMA offers products with fragrance, featuring 1 fragrance-product among the products on this page and 16 fragrance-free options. Pair includes no products with fragrance, as every product on this page lists no fragrance in its ingredients.

What are the main skin types that BYOMA and Pair are best suited for according to their brand routines?

According to their brand routines, the products on this page for BYOMA are best suited for mature skin, skin with dark spots, and oily acne-prone skin. Pair does not list any best-suited skin types for its brand-focused routines on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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