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BYOMA vs Pair

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Pair are distinct skincare brands designed to address different complexions through thoughtfully selected ingredients. The British brand offers moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, suiting dry and dry sensitive skin best. Meanwhile, the Japanese brand is beloved for targeted serums and meticulously crafted formulas like the Acne Cream W, which suit acne-prone skin best. While both brands restore balance and clarity, they differ fundamentally in their core formulations and intended skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

ja.wikipedia.orgbeautymatter.com

This page compares some of the most popular BYOMA and Pair products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Pair products

Questions and answers

BYOMA or Pair: which is better?

BYOMA offers a much wider range of products on this page and achieves Superior and High fit levels across most skin types, whereas Pair features only one product with Average to Caution ratings. Reviewers frequently praise BYOMA for its barrier-strengthening and deeply hydrating formulas, and almost all products on this page are fragrance-free.

What is the difference between BYOMA and Pair?

BYOMA offers a wide range of products that Lovi rates as High to Superior for dry and sensitive skin, whereas the products on this page from Pair consist of only one item, Acne Cream W, which has lower fit levels for those skin types. BYOMA is founded in the United Kingdom and owned by Bansk Group, while Pair is a Japanese brand owned by Lion Corporation.

Which is more affordable, BYOMA or Pair?

This page does not contain pricing information to compare the affordability of BYOMA and Pair.

Which causes fewer breakouts, BYOMA or Pair?

When it comes to breakouts, the products on this page by BYOMA fit acne-prone skin at a High level for most items, whereas Pair features only Acne Cream W which has an Average fit for acne-prone skin. Reviewers sometimes note breakouts and acne with BYOMA, though it offers a much wider range of well-suited cleansers and serums for blemish-prone skin than Pair.

When were BYOMA and Pair founded, and who currently owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Pair was founded in 2000 in Japan and is owned by Lion Corporation.

How does the Lovi fit level of BYOMA's Hydrating Serum compare across dry and oily skin types?

Lovi rates BYOMA's Hydrating Serum as a Superior fit for dry skin, while it is considered a High fit for oily skin.

Which key ingredients are commonly found across BYOMA products?

The products on this page from BYOMA commonly feature key ingredients such as ceramide, tri-ceramide complex, squalane, and glycerin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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