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Shu Uemura vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and NIOD are distinct skincare lines founded respectively in Japan and Canada, offering entirely different approaches to daily routines. The Japanese brand is known for its transformative makeup removers and meticulously crafted formulas, while the Canadian counterpart provides advanced serums and balancing toners featuring sophisticated formulations. The former suits all skin types best, whereas the latter is ideal for mature, sensitive, and dry skin. They differ primarily in their heritage and targeted scientific methods, with both maintaining a focus on thoughtful development and skin comfort.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Shu Uemura and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs NIOD products

Questions and answers

Shu Uemura or NIOD: which is better?

NIOD is better for most skin types, with Lovi giving its Modulating Glucosides a High fit for mature, sensitive, dry, combination, dry sensitive, and oily acne-prone skin. Shu Uemura has an Average fit across those skin types for its cleansing oil and may require caution on oily or acne-prone skin.

What is the difference between Shu Uemura and NIOD?

NIOD has a High Lovi fit for mature, sensitive, and dry skin with its products on this page, whereas Shu Uemura shows an Average fit for those skin types.

Which is more affordable, Shu Uemura or NIOD?

The products on this page for both Shu Uemura and NIOD do not list pricing information, so affordability cannot be compared here.

Which causes fewer breakouts, Shu Uemura or NIOD?

NIOD causes fewer breakouts because Lovi gives its products on this page High to Average fit levels for acne-prone skin, whereas Shu Uemura's cleansing oil gets a Low fit and a Caution.

When and where were Shu Uemura and NIOD founded, and which parent companies own them today?

Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A., while NIOD was founded in 2015 in Canada and is owned by The Estée Lauder Companies Inc.

Do any of the Shu Uemura or NIOD products featured on this page contain fragrance in their ingredients?

No, every product on this page from both Shu Uemura and NIOD lists no fragrance in its ingredients.

How does the Lovi fit level of Shu Uemura cleansing oil compare to NIOD Modulating Glucosides for oily acne-prone skin?

NIOD Modulating Glucosides has a High Lovi fit level for oily acne-prone skin, whereas Shu Uemura cleansing oil has a Caution fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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