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Paula's Choice vs Grown Alchemist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Grown Alchemist are skincare brands designed to address diverse complexions through specialized formulations. The American brand, founded in 1995 and owned by Unilever since 2021, features serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c, suiting combination skin and oily skin best with key ingredients like glycerin to significantly increase skin hydration and restore barrier function. Meanwhile, the other brand is loved for its cleansers and serums, as well as its formulas, suiting sensitive, dry, and combination skin best. Both brands differ in their specific product lineups and targeted skin needs, offering tailored options for various concerns.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Grown Alchemist products

People Say

Paula's ChoiceGrown Alchemist
  • Lightweight and fast-absorbing formulas Mostly MentionedOften Mentioned
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
    • “watery consistency — Paula's Choice 10% Niacinamide Booster”
    • “Very light weight — Grown Alchemist Instant Smoothing Serum”
  • Non-stripping and gentle cleansing Not notedMostly Mentioned
    • “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “calms my skin down — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Elegant, pleasant, or soothing scent Rarely NotedMostly Mentioned
    • “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “Absorbs like a dream — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Improves skin texture and smoothness Mostly MentionedNot noted
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Anti-aging and firming results Sometimes NotedSometimes Noted
    • “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
    • “softens lines and wrinkles — Paula's Choice 1% Retinol Treatment”
    • “Smooths out fine lines — Grown Alchemist Instant Smoothing Serum”
  • Thorough cleansing Rarely NotedOften Mentioned
    • “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
  • High price, expensive for size, or poor value Mostly MentionedOften Mentioned
    • “expensive for what it is — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “A bit pricey — Grown Alchemist Instant Smoothing Serum”
    • “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
  • Unpleasant smell, scent, or fragrance Often MentionedSometimes Noted
    • “Too perfumy notes — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
  • Packaging issues and leaks Sometimes NotedOften Mentioned
    • “dropper leaks — Paula's Choice C15 Super Booster”
    • “dropper can be unpredictable — Paula's Choice Pro-Collagen Multi-Peptide Booster”
    • “Cap broke immediately — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Not ideal for makeup removal Not notedOften Mentioned
    • “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”

Questions and answers

Paula's Choice or Grown Alchemist: which is better?

Paula's Choice offers a much wider variety of targeted products and a superior fit for combination, oily, and acne-prone skin, whereas Grown Alchemist is noted for gentle cleansers but has a very limited range on this page.

What is the difference between Paula's Choice and Grown Alchemist?

Paula's Choice offers a wider range of targeted serums and exfoliants that feature ingredients like niacinamide and retinol, whereas Grown Alchemist focuses primarily on gentle cleansers.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Paula's Choice or Grown Alchemist: which cleanser is better?

Paula's Choice offers cleansers that Lovi rates as Superior for oily, acne-prone, and combination skin, whereas Grown Alchemist achieves high ratings specifically for dry and sensitive skin. Reviewers note that Paula's Choice provides thorough and lightweight cleansing, while Grown Alchemist is often praised for being exceptionally gentle and non-stripping.

Which is more affordable, Paula's Choice or Grown Alchemist?

Grown Alchemist is often noted as high-priced and expensive for its size, whereas Paula's Choice has reviews mentioning high price as well, though the products on this page offer a wide range of pricing options.

What are the main skin types that Paula's Choice brand-focused routines fit best?

The brand-focused routines for Paula's Choice fit combination skin, oily skin, and acne-prone skin best.

When was Grown Alchemist founded, and who currently owns the brand?

Grown Alchemist was founded in 2008 and is currently owned by independent since 2024.

Which brand does better for improving skin texture and smoothness according to review themes?

Paula's Choice does better for improving skin texture and smoothness.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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