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Paula's Choice vs Grown Alchemist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Grown Alchemist are skincare brands offering serums, cleansers, moisturizers, and toners. The American brand Paula's Choice, founded in 1995 and owned by Unilever since 2021, centers its formulas around hyaluronic acid, glycerin, and vitamin c, suiting oily and acne-prone skin best. Grown Alchemist is loved for its cleansers and serums, suiting sensitive, dry, and combination skin best. While both feature cleansers and serums, they differ in their standout ingredients and the skin types they target.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Grown Alchemist products

People Say

Paula's ChoiceGrown Alchemist
  • Lightweight and fast-absorbing formulas Mostly MentionedOften Mentioned
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
    • “watery consistency — Paula's Choice 10% Niacinamide Booster”
    • “Very light weight — Grown Alchemist Instant Smoothing Serum”
  • Non-stripping and gentle cleansing Not notedMostly Mentioned
    • “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “calms my skin down — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Elegant, pleasant, or soothing scent Rarely NotedMostly Mentioned
    • “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “Absorbs like a dream — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Improves skin texture and smoothness Mostly MentionedNot noted
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Anti-aging and firming results Sometimes NotedSometimes Noted
    • “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
    • “softens lines and wrinkles — Paula's Choice 1% Retinol Treatment”
    • “Smooths out fine lines — Grown Alchemist Instant Smoothing Serum”
  • Thorough cleansing Rarely NotedOften Mentioned
    • “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
  • High price, expensive for size, or poor value Mostly MentionedOften Mentioned
    • “expensive for what it is — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “A bit pricey — Grown Alchemist Instant Smoothing Serum”
    • “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
  • Unpleasant smell, scent, or fragrance Often MentionedSometimes Noted
    • “Too perfumy notes — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
  • Packaging issues and leaks Sometimes NotedOften Mentioned
    • “dropper leaks — Paula's Choice C15 Super Booster”
    • “dropper can be unpredictable — Paula's Choice Pro-Collagen Multi-Peptide Booster”
    • “Cap broke immediately — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Not ideal for makeup removal Not notedOften Mentioned
    • “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”

Questions and answers

Paula's Choice or Grown Alchemist: which is better?

Paula's Choice delivers superior results for oily and acne-prone skin with targeted exfoliants and serums, whereas Grown Alchemist focuses on gentle and hydrating cleansers. The products on this page help improve skin texture and provide lightweight formulas.

What is the difference between Paula's Choice and Grown Alchemist?

Paula's Choice offers a wide selection of targeted serums and exfoliants that help improve skin texture, while Grown Alchemist focuses on gentle and hydrating cleansers. Reviewers note that Paula's Choice delivers lightweight formulas, whereas Grown Alchemist is often cited for having more expensive products relative to their size.

Paula's Choice or Grown Alchemist: which cleanser is better?

For cleansers, the products on this page show that Paula's Choice achieves a Superior Lovi fit for oily and acne-prone skin, while Grown Alchemist provides gentle, non-stripping cleansing.

Which is more affordable, Paula's Choice or Grown Alchemist?

Grown Alchemist is often mentioned by reviewers for having a high price and being expensive for its size, making Paula's Choice generally the more affordable option.

Between Paula's Choice and Grown Alchemist, which brand offers better anti-aging and firming results?

Paula's Choice and Grown Alchemist offer equal anti-aging and firming results according to the review themes on this page.

How do the founding years and ownership histories of Paula's Choice and Grown Alchemist compare?

Paula's Choice was founded in the United States in 1995 and has been owned by Unilever since 2021, whereas Grown Alchemist was founded in 2008 and has remained independently owned since 2024.

Which brand does better for providing lightweight and fast-absorbing formulas?

Paula's Choice does better for providing lightweight and fast-absorbing formulas. Review themes note that this brand delivers lightweight and fast-absorbing formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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