Good Molecules vs Avène
Good Molecules and Avène are skincare brands that offer thoughtful ranges of moisturizers, sunscreens, serums, and other products featuring key ingredients like glycerin and hyaluronic acid. The American brand, founded in 2019 and owned by Beautylish, Inc., suits dry skin and dry sensitive skin best owing to its moisture-binding formulas. Conversely, the French brand, founded in 1990 and owned by Fondation Pierre Fabre, suits oily acne-prone skin and acne-prone skin best as its glycerin improves skin hydration and restores barrier function. While both brands rely on science-backed formulations to target specific concerns, they differ in their origin and precise skin type suitability.
Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..
beautymatter.comgoodmolecules.compitchbook.compreqin.com
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Good Molecules and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Good Molecules vs Avène products
People Say
Gentle Formula Often MentionedMostly Mentioned
- “no skin purging — Good Molecules Gentle Retinol Cream”
- “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
Affordable Price and Great Value Mostly MentionedNot noted
- “best value for money — Good Molecules Hyaluronic Acid Serum”
- “only $8 — Good Molecules Gentle Retinol Cream”
- “60 patches for $8 — Good Molecules PIMPLE PATCHES”
Hydrates and Plumps Often MentionedOften Mentioned
- “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
- “Skin feels bouncy — Good Molecules Super Peptide Serum”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
- “Leaves my skin feeling soft and hydrated. — Avène Milk Cleanser”
Improves Skin Texture Often MentionedSometimes Noted
- “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
- “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
- “softened fine lines — Good Molecules Gentle Retinol Cream”
- “skin feels smoother — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Lightweight and Non-Greasy Texture Often MentionedRarely Noted
- “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
- “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
- “absorbs almost instantly — Good Molecules Hyaluronic Acid Serum”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Soothing for Sensitive Skin and Redness Rarely NotedOften Mentioned
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
- “I have VERY sensitive skin, but it doesn't make my skin feel like it's irritated — Good Molecules Hydrating Facial Cleansing Gel”
Unpleasant Scent Sometimes NotedSometimes Noted
- “Strong bergamot smell — Good Molecules Super Peptide Serum”
- “weird faint smell — Good Molecules Gentle Retinol Cream”
- “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
- “The fragrance is very present. — Avène Milk Cleanser”
Causes Breakouts Sometimes NotedSometimes Noted
- “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
- “gave me little white bumps — Good Molecules Niacinamide Serum”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Caused small bumps/texture — Avène Soothing Radiance Mask”
Packaging Issues Sometimes NotedRarely Noted
- “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
- “Cap leaks in bag — Avène Cleanance Cleansing Gel”
- “Good product bad packaging. — Avène RetrinAL EYES”
- “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
Good Molecules vs Avène routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
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Moisturizer
Lightweight Daily Moisturizer
Morning · Evening · Once a week
$11.97
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SPF
Sheer Mineral Sunscreen SPF 30
Morning
$11.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Daily Brightening Serum
Evening · Once a week
$7.97
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
$40.00
-
SPF
Ultra Fluid
Morning
$36.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Good Molecules routine · $112.61 · 95% fit
Buy Avène routine · $207.69 · 76% fitSee multi-brand routine · 99% fit
Good Molecules vs Avène routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
$11.97
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
$11.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Overnight Exfoliating Treatment
Evening · Once a week
$5.99
-
Enzyme Powder
Pineapple Exfoliating Powder
Once a week
$16.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
$40.00
-
SPF
Cleanance
Morning
$24.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy Good Molecules routine · $234.94 · 93% fit
Buy Avène routine · $377.02 · 85% fitSee multi-brand routine · 98% fit
Good Molecules vs Avène routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
$11.97
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
$11.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Overnight Exfoliating Treatment
Evening · Once a week
$5.99
-
Enzyme Powder
Pineapple Exfoliating Powder
Once a week
$16.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
$42.00
-
SPF
Cleanance
Morning
$24.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy Good Molecules routine · $226.53 · 92% fit
Buy Avène routine · $358.50 · 88% fitSee multi-brand routine · 97% fit
Questions and answers
Good Molecules or Avène: which is better?
Good Molecules and Avène both offer effective options, but Good Molecules is often preferred for its affordability and lightweight, fragrance-free formulations across the products on this page. Lovi rates routine fit for dry skin as Superior for Good Molecules and High for Avène.
What is the difference between Good Molecules and Avène?
Good Molecules offers budget-friendly products with fragrance-free formulas, while Avène is known for its soothing thermal spring-water base and higher price point. Lovi rates Good Molecules as having a Superior routine fit for dry skin, whereas Avène has a High routine fit for the same skin type.
Good Molecules or Avène for dry skin?
Good Molecules is a better fit for dry skin, where Lovi rates its routine as Superior compared to Avène's High. The products on this page for Good Molecules also list no fragrance, helping to avoid irritation on dry skin.
Good Molecules or Avène: which cleanser is better?
Good Molecules offers cleansers with a Lovi fit level of High for dry and sensitive skin, whereas Avène cleansers range from High for oily skin down to warning levels for dry sensitive skin. Both brands provide gentle deep-cleaning options, but Good Molecules is fragrance-free across the products on this page while several Avène cleansers contain fragrance.
Which is more affordable, Good Molecules or Avène?
Good Molecules is more affordable than Avène and offers great value serums, whereas Avène reviewers sometimes note concerns regarding its price point.
Which brand has more fragrance-free products, Good Molecules or Avène?
Good Molecules has more fragrance-free products, as every single product on its page lists no fragrance in its ingredients, whereas Avène has fragrance listed in about half of its products on this page.
Which brand is older, Good Molecules or Avène?
Avène is older than Good Molecules, having been founded in France in 1990 compared to Good Molecules which started in the United States in 2019.
Which brand does better for soothing sensitive skin and redness?
Avène does better for soothing sensitive skin and redness.
Good Molecules or Avène for oily skin?
For oily skin, Lovi rates Good Molecules as having a Superior routine fit and Avène as having a High routine fit. Every product on the Good Molecules page lists no fragrance, while about half of the Avène products on this page list fragrance.
Good Molecules or Avène: which moisturizer is better?
Good Molecules and Avène both offer quality moisturizers, but Good Molecules is rated Superior for dry skin on this page while Avène holds a High fit. Reviewers frequently note that Good Molecules provides affordable and hydrating moisturizers, whereas Avène is often praised for soothing irritation.
Good Molecules or Avène for sensitive skin?
For sensitive skin, Good Molecules has a Superior routine fit on this page, while Avène has a High fit. Every product in the Good Molecules range lists no fragrance, whereas nearly half of the Avène products on this page contain fragrance.
Good Molecules or Avène: which sunscreen is better?
Good Molecules offers a sunscreen with a Lovi fit level of Superior for dry sensitive skin, dry skin, sensitive skin, skin with dark spots, and mature skin, whereas Avène features sunscreens tailored to different skin types. Avène sunscreens may help soothe irritation, but some products on this page contain added fragrance.
Good Molecules or Avène for acne-prone skin?
For acne-prone skin, Lovi rates Good Molecules Superior and Avène High. Reviewers note that the products on this page for both brands help with gentle care, but Good Molecules also offers affordable pricing and lightweight texture.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Development and efficacy assessments of tea seed oil makeup remover
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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