Olay Super Serum for mature skin
Niacinamide
3-O-Ethyl Ascorbic Acid Ascorbic Acid
Sodium Hyaluronate
Palmitoyl Pentapeptide-4 Peptide
Tocopheryl Acetate Vitamin E
High
- HighNormal Skin Fit
- HighEffectiveness
- HighSafety
One of the best moisturizers for mature skin.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Highly suitable for your normal skin due to the humectant action of glycerin and sodium hyaluronate, complemented by niacinamide's anti-inflammatory benefits.
- It offers moderate benefits for wrinkles and fine lines through Palmitoyl Pentapeptide-4 and 3-O-Ethyl Ascorbic Acid, promoting collagen synthesis and antioxidant protection.
- The safety profile is excellent, with no risks of irritation for your normal skin due to the absence of prohibited or harsh ingredients.
How to apply
- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
People Say
★4.6Overall rating based on 9.0k+ reviewsBased on a very large amount of data, users consistently praise this serum for its ability to deliver an immediate "lit-from-within" glow and a velvety-soft finish that works exceptionally well as a makeup primer. Many reviewers with dull or uneven skin texture report smoother, brighter skin after consistent use, though some with very dry skin note that it requires an additional moisturizer.
Highlights
Fast absorption Mostly Mentioned
- “sinks in quickly”
- “no residue”
- “layers well”
- “dries fast”
Instant radiance Often Mentioned
- “iridescent glow”
- “brightens complexion”
- “dewy look”
- “healthy shine”
Luxurious texture Often Mentioned
- “silky feel”
- “velvety finish”
- “non-greasy”
- “lightweight”
Poor dropper design Often Mentioned
- “hard to dispense”
- “doesn't reach bottom”
- “messy application”
- “product waste”
Makeup compatibility Sometimes Noted
- “acts as primer”
- “prevents pilling”
- “smooth base”
- “grips makeup”
Skin smoothing Sometimes Noted
- “softer skin”
- “improved texture”
- “reduces roughness”
- “minimizes pores”
Price point Sometimes Noted
- “expensive for drugstore”
- “small bottle”
- “pricey per ounce”
- “not good value”
Strong fragrance Sometimes Noted
- “floral scent”
- “overpowering smell”
- “lingering perfume”
- “irritates nose”
Hydration limits Rarely Noted
- “not moisturizing enough”
- “needs lotion”
- “dry patches persist”
- “tight feeling”
Skin irritation Rarely Noted
- “breakouts”
- “allergic reaction”
- “burning sensation”
- “redness”
Sources: lovi.care, walmart.com, ulta.com, target.com, olay.com, and more
Questions and answers
What makes Olay Super Serum a great fit for mature skin?
Olay Super Serum is a great fit for mature skin because it contains Palmitoyl Pentapeptide-4 and vitamin C to help reduce wrinkles and fine lines, while glycerin and sodium hyaluronate keep the skin well hydrated. It also includes niacinamide, which helps soothe the skin and improve signs of aging safely.
International Journal of Cosmetic Science, 2005Clinical, Cosmetic and Investigational Dermatology, 2017
Which ingredients make this serum a good fit for mature skin?
Palmitoyl Pentapeptide-4 and 3-O-Ethyl Ascorbic Acid help soften wrinkles and fine lines, while glycerin and sodium hyaluronate keep mature skin feeling plump and hydrated. Niacinamide and Vitamin E add extra antioxidant support and help calm the skin.
International Journal of Cosmetic Science, 2005Clinical, Cosmetic and Investigational Dermatology, 2017
What does Niacinamide do for mature skin?
Niacinamide helps mature skin by smoothing out fine lines and wrinkles, reducing dark spots, and improving overall skin elasticity. It is also very well tolerated and supports a strong skin barrier to keep skin looking healthy.
What does 3-O-Ethyl Ascorbic Acid do for mature skin?
3-O-Ethyl Ascorbic Acid helps brighten mature skin and smooth out fine lines by supporting collagen production. Topical vitamin C derivatives are well-known to improve firmness and reduce visible signs of aging.
Journal of Cosmetic Dermatology, 2012The Journal of Investigative Dermatology, 1994
Where does it go in a skincare routine for mature skin?
Olay Super Serum goes in the evening routine, applied as a treatment step after cleansing and toning and before moisturizing. This timing provides extra safety around sun exposure, though some treatments may also be used in the morning or twice a day.
Can I use this serum with retinol, and in what order?
You can use this serum with retinol by applying the serum first to help keep your skin plump and smooth, followed by retinol. Using this combination is unlikely to cause irritation because the formula lacks harsh ingredients, and the added peptides may help reduce fine lines.
How often should I use it?
Apply this treatment in the evening as part of your routine. Using it daily helps smooth mature skin and improves hydration with a very low risk of irritation.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can it clog pores, cause breakouts or purging for mature skin?
This product is unlikely to clog pores, cause breakouts, or trigger purging on mature skin because it contains no harsh or pore-clogging ingredients. Its gentle formula has an excellent safety profile, making it very well tolerated by your skin.
Can I use this serum around the eyes or on my body?
Yes, you can use this moisturizing treatment on your body and the thin skin around your eyes. Its gentle ingredients like glycerin and sodium hyaluronate help keep skin hydrated, while vitamin C and peptides may help smooth fine lines in those areas.
Is it fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women.
Scientific Reports, 2024Topical palmitoyl pentapeptide (pal-KTTKS) provided significant improvement versus placebo control in the reduction of wrinkles and fine lines in Caucasian female subjects.
International Journal of Cosmetic Science, 2005Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer.
The British Journal of Dermatology, 2002Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Topical 2% niacinamide significantly decreased sebum excretion rate in Japanese individuals and casual sebum levels in Caucasian individuals compared to placebo or baseline.
Journal of Cosmetic and Laser Therapy, 2006Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers.
Experimental Dermatology, 2003Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation.
Journal of Periodontology, 2009Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream.
Journal of Cosmetic Dermatology, 2022Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024
Ingredients
Water, Glycerin, Dimethicone, Niacinamide, Lactic Acid, Polyacrylate Crosspolymer-6, Palmitoyl Pentapeptide-4, 3-O-Ethyl Ascorbic Acid, Sodium Hyaluronate, Tocopheryl Acetate, Panthenol, Trehalose, Peg-11 Methyl Ether Dimethicone, Sodium Lactate, Mica, Titanium Dioxide, Sodium Benzoate
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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