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Purito vs Olay

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Olay are two skincare brands cherished for their reliable collections of moisturizers, serums, and more, which rely on gentle formulas. The Korean brand founded in 2017 and owned by Corstone Capital since 2022 offers thoughtful products that suit dry skin and sensitive skin best, while the universally loved brand carefully formulates its items with niacinamide and glycerin to suit sensitive skin and oily skin best. Both brands differ in their standout targeted choices and foundational components, as the first brand provides soothing daily care featuring items like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum, whereas the second brand delivers proven benefits for wrinkles, pigmentation, skin aging, hydration, and barrier function through regular application of its key ingredients in products such as the Super Eyes Daily Eye Serum, Regenerist Luminous Tone Perfecting Cream, and Brightening Eye Cream.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Olay products

People Say

PuritoOlay
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs quickly — Olay Vitamin C Serum”
  • Soothing and Gentle on Skin Mostly MentionedSometimes Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “tiny beads aren't harsh — Olay Regenerating Cream Cleanser”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
    • “light and smooth — Olay Ultimate Eye Cream”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Barrier Benefits Often MentionedSometimes Noted
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
    • “love that it's fragrance-free — Olay Retinol24”
  • Skin Smoothing and Texture Improvement Not notedMostly Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “velvety soft skin — Olay Super Serum Night Repair”
  • Makeup Compatibility and Performance Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “absorbs instantly — Olay Eye Lifting Serum”
    • “acts as primer — Olay Super Serum”
  • Pilling and Sticky Finish Often MentionedSometimes Noted
    • “Wake up feeling a bit greasy — Olay Regenerist Micro-Sculpting Cream”
    • “cakes up all over — Olay Advanced Eye Cream”
    • “doesn't foam at all — Olay Regenerating Cream Cleanser”
    • “shiny on oily skin — Purito Daily Soft Touch Sunscreen”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “caused cystic acne — Olay Retinol24”
    • “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
  • Insufficient Moisture Often MentionedRarely Noted
    • “not moisturizing enough — Olay Super Serum”
    • “needs moisturizer over it — Olay Super Serum Night Repair”
    • “too light for night — Olay Eye Lifting Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Purito vs Olay routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy Olay routine · CA$156.85 · 82% fitSee multi-brand routine · 99% fit

Purito vs Olay routines for oily skin

Buy Purito routine · CA$342.33 · 90% fitBuy Olay routine · CA$298.41 · 83% fitSee multi-brand routine · 96% fit

Purito vs Olay routines for combination skin

Buy Purito routine · CA$309.42 · 91% fitBuy Olay routine · CA$250.43 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Olay: which is better?

Purito is better than Olay overall on the products on this page, achieving a Superior routine fit across all skin types compared to Olay's High fit. Purito also excels with lightweight, non-greasy textures and soothing, acne-safe formulas, while Olay offers strong skin-smoothing and texture benefits.

What is the difference between Purito and Olay?

Purito has a Lovi fit level of Superior for all skin types on the products on this page, whereas Olay has a Lovi fit level of High for all skin types. Purito offers lightweight and soothing formulas with zero fragrance, while Olay specializes in intense hydration and skin smoothing.

Purito or Olay for dry skin?

Purito is a better fit for dry skin, as Lovi rates its routine for dry skin as Superior compared to Olay's High. Reviewers also note that Purito excels in lightweight and non-greasy texture as well as soothing and gentle care for dry skin.

Purito or Olay: which moisturizer is better?

Purito is better for lightweight and soothing hydration across the products on this page, while Olay offers superior deep hydration and plumping for mature skin. Lovi rates Purito's moisturizers as having a High fit for dry and sensitive skin, whereas Olay features top-tier options like Regenerist Ultra Rich Hydrating Moisturizer with a Superior fit for mature and dry skin.

Which is more affordable, Purito or Olay?

The products on this page do not list pricing information, so it is not possible to determine whether Purito or Olay is more affordable.

Do Purito and Olay products contain fragrance?

Every product on the Purito page lists no fragrance in its ingredients. For Olay, 26 of the 27 products on this page list no fragrance, while the Oil Minimizing Clean Toner contains it.

Which brand has been around longer, Purito or Olay?

Olay has been around longer than Purito, having been founded in 1952 compared to Purito which was founded in 2017.

How do Purito and Olay compare regarding lightweight and non-greasy texture?

Purito does better than Olay regarding lightweight and non-greasy texture, as its products on this page are mostly noted for being lightweight moisturizers and gentle, lightweight serums.

Purito or Olay for oily skin?

Purito has a Superior routine fit for oily skin compared to Olay which has a High routine fit on the products on this page. Reviewers report that Purito offers a lightweight and non-greasy texture that is well suited for oily skin.

Purito or Olay: which sunscreen is better?

Purito offers a better sunscreen option on this page, as the Daily Soft Touch Sunscreen achieves a Superior fit level across several skin types compared to Olay's sunscreens.

Purito or Olay for sensitive skin?

Purito is a better fit for sensitive skin, as Lovi rates its routine for sensitive skin as Superior while Olay's is High.

Purito or Olay for acne-prone skin?

Purito is better for acne-prone skin, as Lovi rates its routine as Superior compared to Olay's High fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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