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No7 vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and facefacts are established British skincare brands that cater to distinct dermatological needs through specialized formulations. The older brand offers serums, eye products, moisturizers, sunscreens, and more utilizing vitamin c, shea butter, and hyaluronic acid, whereas the newer brand is loved for nourishing cleansers and targeted formulas. Both options serve specific complexions well, with the historic line suiting mature skin and dry skin best, and the modern alternative matching dry, normal, and combination skin best. They differ primarily in their founding heritage and ingredient focus, with the first brand featuring shea butter to protect skin and mitigate erythema, and the second maintaining the natural moisture balance.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular No7 and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs facefacts products

Questions and answers

No7 or facefacts: which is better?

No7 offers a much wider range of products on this page with High Lovi fit levels for mature and dry skin, whereas facefacts features only a single cleanser. Reviewers often mention deep hydration and anti-aging benefits for No7, and its key ingredients like niacinamide and retinol may help control skin aging and pigmentation.

Antioxidants, 2021

What is the difference between No7 and facefacts?

No7 offers a broad selection of products featuring key ingredients like vitamin C and retinol, fitting mature and dry skin best, whereas facefacts lists a single fragrance-free cleanser that has a High Lovi fit for dry and sensitive skin.

Which is more affordable, No7 or facefacts?

This page does not provide pricing or affordability details for either No7 or facefacts, so a direct comparison cannot be made.

Which causes fewer breakouts, No7 or facefacts?

Facefacts features a Hydrating Gentle Cleanser that has a High Lovi fit for acne-prone skin, whereas the products on this page from No7 have varying fit levels for acne-prone skin ranging from Average to High. Facefacts is also fragrance-free across all its products on this page, which helps reduce the risk of irritation compared to No7.

Which brand has been established longer in the United Kingdom, No7 or facefacts?

No7 has been established longer in the United Kingdom, having been founded in 1935 compared to facefacts which was founded in 2019.

Do both No7 and facefacts offer products that contain fragrance?

No7 offers products with fragrance, whereas every product from facefacts lists no fragrance in its ingredients.

Which brand offers more products for dry skin according to the provided facts?

No7 offers more products for dry skin on this page, with multiple serums, day creams, and night creams achieving a High Lovi fit level for dry skin. In contrast, facefacts features only one product on the page, the Hydrating Gentle Cleanser, which also has a High Lovi fit for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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