A+ vs Principia
A+ and Principia are two skincare brands known for their thoughtful formulas. The former is an Indian brand founded in 1990, beloved for gentle moisturizers and mild compositions that suit sensitive skin best, with the 345 Relief Cream standing out for acne-prone skin. Meanwhile, the latter is widely loved for thoughtful cleansers and precise formulas that suit balanced to oily skin best, featuring the Gel de Limpeza GL-01 as a standout for acne-prone skin. While both help maintain a healthy, balanced complexion, the first reliably supports daily moisture balance.
A+ is an Indian skincare brand founded in 1990.
This page compares some of the most popular A+ and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
A+ or Principia: which is better?
Neither A+ nor Principia is universally better, as Lovi rates both brands as having average fit for most skin types on this page. Every product on this page from both brands also lists no fragrance in its ingredients.
What is the difference between A+ and Principia?
A+ was founded in 1990 in India by an independent owner, while Principia was founded in 2020 by Viziera Participacoes Ltda. Lovi rates the 345 Relief Cream by A+ as average for dry skin and low for combination skin, whereas the Gel de Limpeza GL-01 by Principia is rated average for combination skin and caution for dry skin.
Which is more affordable, A+ or Principia?
This page does not provide pricing or affordability information for A+ or Principia.
Which causes fewer breakouts, A+ or Principia?
A+ products on this page get an Average Lovi fit for acne-prone skin, while Principia's Gel de Limpeza GL-01 gets a Low fit. Salicylic acid helps prevent acne relapse.
Which brand is older, A+ or Principia?
A+ is older, having been founded in 1990 in India, while Principia was founded more recently in 2020.
Who owns Principia compared to A+?
Principia is owned by Viziera Participa莽玫es Ltda., whereas A+ is owned by an independent owner.
How do the Lovi fit levels for oily acne-prone skin compare between A+ 345 Relief Cream and Principia Gel de Limpeza GL-01?
For oily acne-prone skin, Lovi rates A+ 345 Relief Cream as Average and Principia Gel de Limpeza GL-01 as Average.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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