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The Ordinary vs FOREO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and FOREO are distinct skincare lines created to support daily routines. The Canadian brand, founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021, offers serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, fitting dry skin and dry sensitive skin best. Meanwhile, the Swedish brand is beloved for blending advanced moisturizers with nourishing formulas that suit all skin types best, offering tailored care for every complexion. They differ primarily in their approach, as the first relies on targeted single-ingredient formulations for specific concerns like acne, dark spots, and aging, while the latter elevates everyday cleansing and hydration through thoughtful design.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and FOREO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs FOREO products

The Ordinary vs FOREO moisturizers

Questions and answers

The Ordinary or FOREO: which is better?

The Ordinary offers a much wider variety of budget-friendly serums and treatments that fit dry, sensitive, and dry sensitive skin best, while FOREO features just one moisturizer on this page. Lovi fit for The Ordinary ranges from Superior to Low depending on the product and skin type, with no fragrance listed across all products.

What is the difference between The Ordinary and FOREO?

The Ordinary offers a large range of specialized serums, toners, and moisturizers with Lovi fit levels ranging from Superior to Low depending on the skin type, whereas FOREO features a single moisturizer, SUPERCHARGED SERUM 2.0, with High Lovi fit levels for dry, sensitive, and mature skin. Both brands formulate the products on this page without added fragrance.

The Ordinary or FOREO: which moisturizer is better?

For dry skin, the products on this page show that The Ordinary Natural Moisturizing Factors + HA achieves a Superior Lovi fit level, whereas the FOREO SUPERCHARGED SERUM 2.0 reaches a High fit level.

Which is more affordable, The Ordinary or FOREO?

The products on this page from The Ordinary include affordable and great value serums, making The Ordinary more affordable than FOREO.

When was The Ordinary founded and who owns it compared to FOREO?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021. In comparison, FOREO was founded earlier in 2013 and is independently owned by FOREO.

Do any products from The Ordinary or FOREO contain fragrance?

Every product on this page from The Ordinary and FOREO lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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