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The Ordinary vs FOREO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and FOREO are distinct skincare lines created to support daily routines. The Canadian brand, founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021, offers serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, fitting dry skin and dry sensitive skin best. Meanwhile, the Swedish brand is beloved for blending advanced moisturizers with nourishing formulas that suit all skin types best, offering tailored care for every complexion. They differ primarily in their approach, as the first relies on targeted single-ingredient formulations for specific concerns like acne, dark spots, and aging, while the latter elevates everyday cleansing and hydration through thoughtful design.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and FOREO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs FOREO products

The Ordinary vs FOREO moisturizers

Questions and answers

The Ordinary or FOREO: which is better?

The Ordinary offers a much wider range of products on this page tailored to various skin types, while FOREO features only one moisturizer. The products on this page list no fragrance in their ingredients for either brand.

What is the difference between The Ordinary and FOREO?

The products on this page show that The Ordinary offers a wide variety of affordable serums, toners, and cleansers, whereas FOREO features a single moisturizer, SUPERCHARGED SERUM 2.0. The Ordinary is best suited for dry skin, dry sensitive skin, and skin with dark spots.

The Ordinary or FOREO: which moisturizer is better?

The products on this page from The Ordinary offer a wider variety of moisturizers tailored to specific skin types, such as Natural Moisturizing Factors + HA which Lovi rates as Superior for dry skin. FOREO features just one option, SUPERCHARGED SERUM 2.0, which Lovi rates as High for dry skin.

Which is more affordable, The Ordinary or FOREO?

The Ordinary is more affordable, offering a wide range of budget-friendly skincare options compared to FOREO.

When was The Ordinary founded and who owns it compared to FOREO?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021. In comparison, FOREO was founded in 2013 and is owned by FOREO itself.

Do products from either The Ordinary or FOREO contain fragrance?

Every product on this page from both The Ordinary and FOREO lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, Lovi finds that The Ordinary fits dry skin, dry sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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