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The Ordinary vs Deconstruct

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Deconstruct are two purposeful skincare brands offering targeted formulations for distinct complexions. The Canadian brand centers its serums, moisturizers, and cleansers on hyaluronic acid, glycerin, and squalane, making it particularly well suited for dry and dry sensitive skin. Meanwhile, the Indian brand is cherished for its reliable sunscreens and scientifically sound formulas that suit balanced, oily, and acne-prone skin best. While both lines provide dependable daily protection and hydration, they differ primarily in their ingredient focus and textural weights.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Deconstruct is an Indian skincare brand founded in 2020 and owned by Baypure Lifestyle Private Limited.

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This page compares some of the most popular The Ordinary and Deconstruct products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Deconstruct products

Questions and answers

The Ordinary or Deconstruct: which is better?

The Ordinary offers a much larger variety of fragrance-free products on this page and fits best for dry, dry sensitive, and sensitive skin. Lovi rates The Ordinary as having superior or high fit levels for many skin types across its wide range of cleansers, serums, and moisturizers.

What is the difference between The Ordinary and Deconstruct?

The Ordinary is a Canadian brand founded in 2016 and owned by The Estée Lauder Companies Inc. with a large variety of products on this page, whereas Deconstruct is an Indian brand founded in 2020 and owned by Baypure Lifestyle Private Limited with just one sunscreen listed here. Lovi shows that The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best.

Which is more affordable, The Ordinary or Deconstruct?

The products on this page for The Ordinary include affordable and great value serums among their praised benefits, while Deconstruct features a gel sunscreen with no pricing mentioned on this page.

Where and when were The Ordinary and Deconstruct founded?

The Ordinary was founded in Canada in 2016, while Deconstruct was founded in India in 2020.

Do any products from The Ordinary or Deconstruct contain fragrance?

Every product on this page from both The Ordinary and Deconstruct lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between The Ordinary's Natural Moisturizing Factors + HA and Deconstruct's Gel Sunscreen?

The Ordinary's Natural Moisturizing Factors + HA achieves a Superior Lovi fit level for dry skin, whereas Deconstruct's Gel Sunscreen achieves an Average Lovi fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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