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The Ordinary vs Deconstruct

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Deconstruct are two purposeful skincare brands offering targeted formulations for distinct complexions. The Canadian brand centers its serums, moisturizers, and cleansers on hyaluronic acid, glycerin, and squalane, making it particularly well suited for dry and dry sensitive skin. Meanwhile, the Indian brand is cherished for its reliable sunscreens and scientifically sound formulas that suit balanced, oily, and acne-prone skin best. While both lines provide dependable daily protection and hydration, they differ primarily in their ingredient focus and textural weights.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Deconstruct is an Indian skincare brand founded in 2020 and owned by Baypure Lifestyle Private Limited.

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This page compares some of the most popular The Ordinary and Deconstruct products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Deconstruct products

Questions and answers

The Ordinary or Deconstruct: which is better?

The Ordinary offers a much larger selection of targeted products on this page compared to Deconstruct, which features only a single sunscreen. The Ordinary has affordable and great value serums that are frequently praised by reviewers for smoothing texture and clearing acne.

What is the difference between The Ordinary and Deconstruct?

The Ordinary offers a large range of fragrance-free skincare products on this page and is best suited for dry skin, dry sensitive skin, and skin with dark spots, whereas Deconstruct is a newer brand with only a single sunscreen listed here. Lovi gives The Ordinary products high fit ratings across multiple skin types.

Which is more affordable, The Ordinary or Deconstruct?

Reviewers frequently note that The Ordinary offers affordable and great value serums among the products on this page, whereas the page contains no such pricing feedback for Deconstruct.

Which causes fewer breakouts, The Ordinary or Deconstruct?

The products on this page by The Ordinary include various options that help clear acne, whereas Deconstruct has only a single sunscreen listed, making The Ordinary the more extensive choice for breakout-prone skin.

When and where were The Ordinary and Deconstruct founded?

The Ordinary was founded in 2016 in Canada, while Deconstruct was founded in 2020 in India.

Which brand has more products listed on the comparison page, The Ordinary or Deconstruct?

The Ordinary has significantly more products listed on the comparison page than Deconstruct, offering a wide range of serums, toners, cleansers, and moisturizers.

Do either The Ordinary or Deconstruct products contain added fragrance?

Every product on the products on this page for both The Ordinary and Deconstruct lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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