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The INKEY List vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular The INKEY List and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs DOT & KEY products

Questions and answers

The INKEY List or DOT & KEY: which is better?

The INKEY List offers a wide range of products with fit levels reaching Superior for various skin types and concerns, whereas DOT & KEY features only a sunscreen with Average fit levels across the board. Reviewers note that The INKEY List provides affordable and hydrating moisturizers, though some users mention packaging issues.

What is the difference between The INKEY List and DOT & KEY?

The INKEY List offers a wide range of targeted serums, cleansers, and moisturizers that fit sensitive skin and acne-prone skin well, whereas DOT & KEY features only a watermelon cooling sunscreen on this page.

Which is more affordable, The INKEY List or DOT & KEY?

The INKEY List offers affordable options, with reviewers frequently mentioning both affordable moisturizers and affordable serums among the products on this page, whereas DOT & KEY has no such pricing feedback listed.

Which causes fewer breakouts, The INKEY List or DOT & KEY?

The products on this page for The INKEY List sometimes note purging and breakouts as a downside according to reviewers. DOT & KEY has no mentions of breakouts on this page.

In what year and country was The INKEY List founded compared to DOT & KEY?

The INKEY List was founded in 2018 in the United Kingdom, whereas DOT & KEY was founded in 2018 in India.

Which company owns DOT & KEY, and who owns The INKEY List?

DOT & KEY is owned by FSN E-Commerce Ventures Limited, and The INKEY List is owned by Brand Evangelists for Beauty Limited.

Do any products from The INKEY List or DOT & KEY contain fragrance in their ingredients?

Every product on this page for The INKEY List and DOT & KEY lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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