🇺🇸United States

The INKEY List vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and DOT & KEY are two distinct 2018-founded skincare brands, with the former originating in Britain and the latter based in India. The INKEY List focuses on targeted serums, moisturizers, toners, and eye products built around glycerin, suiting combination and sensitive skin best, while the Indian brand is warmly embraced for its sensorially pleasing sunscreens and thoughtful formulas tailored for balanced, combination, and normal skin. Although both labels offer reliable options for acne-prone skin, the British line distinguishes itself through specialized treatments like its PHA toner, Azelaic Acid serum, and Ceramide moisturizer, whereas its counterpart emphasizes lightweight, protective daily care without heaviness.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular The INKEY List and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs DOT & KEY products

Questions and answers

The INKEY List or DOT & KEY: which is better?

The INKEY List tends to be better as the products on this page offer superior to high Lovi fit levels across multiple skin types, unlike DOT & KEY which only lists an average fit for its sunscreen. Reviewers also frequently mention that The INKEY List provides affordable and lightweight moisturizers.

What is the difference between The INKEY List and DOT & KEY?

The INKEY List offers a wide variety of products on this page spanning cleansers, toners, serums, and moisturizers that fit combination, sensitive, and oily acne-prone skin best. In contrast, DOT & KEY features only a single sunscreen on this page with an average fit level across all skin types.

Which is more affordable, The INKEY List or DOT & KEY?

The INKEY List features affordable moisturizers and affordable serums among the products on this page, while DOT & KEY has no pricing mentions on this page.

When were The INKEY List and DOT & KEY founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited. DOT & KEY was also founded in 2018, in India, and has been owned by FSN E-Commerce Ventures Limited since 2021.

Do any products from The INKEY List or DOT & KEY contain fragrance?

Every product on this page for both The INKEY List and DOT & KEY lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between The INKEY List's Caffeine Eye Cream and DOT & KEY's Watermelon Cooling Sunscreen?

The INKEY List Caffeine Eye Cream earns a Superior Lovi fit level for dry skin, whereas DOT & KEY Watermelon Cooling Sunscreen achieves an Average fit level for the same skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play