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Beauty of Joseon vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Anessa are celebrated Asian skincare lines offering gentle daily care and advanced protection through thoughtful serums, masks, moisturizers, and sunscreens. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best, while the Japanese brand relies on sophisticated formulas to suit all skin types best. These formulations differ as the former brand targets specific concerns with items like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, and the Revive Eye Serum, whereas the latter brand offers standout options including the Perfect UV Sunscreen Skincare Milk and the Perfect UV Sunscreen Skincare Gel.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Beauty of Joseon and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Anessa products

Questions and answers

Beauty of Joseon or Anessa: which is better?

Beauty of Joseon offers a much wider selection of skincare products on this page compared to Anessa, which features only sunscreens. Beauty of Joseon products on this page are rated High for dry and sensitive skin, whereas Anessa sunscreens achieve an Average fit for dry skin and dry sensitive skin.

What is the difference between Beauty of Joseon and Anessa?

Beauty of Joseon is a South Korean brand founded in 2016 offering a wide variety of skincare products like cleansers, serums, and sunscreens that fit dry and sensitive skin best with a High or Superior Lovi rating. Anessa is a Japanese brand founded in 1992 and owned by Shiseido that focuses on sunscreens like its skincare milk and gel, which achieve High Lovi fit levels for oily and mature skin types.

Beauty of Joseon or Anessa: which sunscreen is better?

Beauty of Joseon offers sunscreens like Relief Sun: Rice + Probiotics, which has a High Lovi fit for dry skin, sensitive skin, and oily skin, whereas Anessa features sunscreens such as Perfect UV Sunscreen Skincare Milk that rate High for oily skin and average for dry skin.

Journal of Nanobiotechnology, 2011

Which is more affordable, Beauty of Joseon or Anessa?

The products on this page for Beauty of Joseon and Anessa do not include pricing information, so a comparison of affordability cannot be made from these details.

Which causes fewer breakouts, Beauty of Joseon or Anessa?

When comparing acne outcomes, Beauty of Joseon has products on the page that receive High fit levels for acne-prone skin alongside reviewer mentions of breakouts, while Anessa features sunscreens rated High for acne-prone skin without specific breakout complaints on this page.

When was each brand founded and which company owns them?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc. Anessa was founded in Japan in 1992 and is owned by Shiseido Company, Limited.

How does the fit level of the sunscreen products compare between Beauty of Joseon and Anessa for sensitive skin?

For sensitive skin, Beauty of Joseon's sunscreen products fit at a High level, whereas Anessa's sunscreens reach an Average fit level.

What are the key ingredients and fragrance statuses shared across both Beauty of Joseon and Anessa products on this page?

Both Beauty of Joseon and Anessa share a fragrance-free status across the products on this page, as every item lists no fragrance in its ingredients. While the page highlights specific key ingredients like niacinamide and hyaluronic acid for Beauty of Joseon, shared ingredient specifics beyond the lack of fragrance are not detailed for Anessa.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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