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The INKEY List vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Biore are skincare brands known for gentle, effective formulations that support a balanced and refreshed complexion. The British brand offers moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and combination skin best, while the Japanese brand is beloved for sunscreens, cleansers, masks, and makeup removers that suit sensitive and oily skin best. Both feature standout choices for acne-prone skin, dark spots, and mature skin, yet they differ in their foundational approaches to targeted concerns.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular The INKEY List and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Biore products

People Say

The INKEY ListBiore
  • Lightweight Texture Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
    • “melts into skin — Biore UV Aqua Rich”
  • Cleansing and Deep Clean Not notedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Minimal effort required — Biore Deep Cleansing Pore Strips”
  • General Performance and Efficacy Mostly MentionedSometimes Noted
    • “skin looks fresh and plump — The INKEY List Collagen Peptide Serum”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “Skin feels softer — The INKEY List PHA Toner”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Makeup Compatibility and Removal Sometimes NotedOften Mentioned
    • “primer-like — Biore UV Aqua Rich”
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “Works in shower, effective on wet hands/face. — Biore Makeup Remover Perfect Oil”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
  • Affordable Price and Value Mostly MentionedNot noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • Hydration and Moisture Often MentionedSometimes Noted
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels instantly hydrated, nourished and looks more glowing — The INKEY List Oat Cleansing Balm”
    • “feels like a moisturizer — Biore UV Aqua Rich”
  • Skin Irritation and Dryness Rarely NotedMostly Mentioned
    • “Leaves my skin a bit dry — The INKEY List Salicylic Acid Cleanser”
    • “feels very drying — The INKEY List 10% Azelaic Acid Serum”
    • “felt tight after — The INKEY List Hyaluronic Acid Serum”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”
  • Lack of Results or Performance Often MentionedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”
  • Fragrance and Scent Issues Sometimes NotedOften Mentioned
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
    • “smells plasticky — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “smells like alcohol — Biore UV Aqua Rich”

The INKEY List vs Biore routines for dry skin

Buy Biore routine · AED 483.12 · 83% fitBuy The INKEY List routine · AED 474.43 · 80% fitSee multi-brand routine · 96% fit

The INKEY List vs Biore routines for oily skin

Buy Biore routine · AED 822.19 · 89% fitBuy The INKEY List routine · AED 776.59 · 87% fitSee multi-brand routine · 97% fit

The INKEY List vs Biore routines for combination skin

Buy The INKEY List routine · AED 725.13 · 89% fitBuy Biore routine · AED 803.83 · 89% fitSee multi-brand routine · 96% fit

Questions and answers

The INKEY List or Biore: which is better?

Both The INKEY List and Biore fit sensitive, combination, and oily acne-prone skin best, while Lovi rates both brands as having a High routine fit across all listed skin types on this page. Reviewers report that the products on this page for The INKEY List provide more affordable pricing, hydration, and lightweight textures, whereas Biore outperforms in cleansing and makeup removal.

What is the difference between The INKEY List and Biore?

The INKEY List offers a wide range of targeted serums, toners, and moisturizers with high Lovi fit levels for sensitive, combination, and oily acne-prone skin, whereas Biore focuses on cleansers, pore strips, and sunscreens that fit sensitive, oily, and combination skin. Reviewers indicate that the products on this page by The INKEY List perform better for lightweight texture, general performance, affordable price, and hydration, while Biore performs better for cleansing and makeup removal.

The INKEY List or Biore for dry skin?

For dry skin, both The INKEY List and Biore achieve a High routine fit on the products on this page. Reviewers note that The INKEY List offers hydrating moisturizers that help deliver moisture, while every product on this page for both brands lists no fragrance in its ingredients.

The INKEY List or Biore: which cleanser is better?

When comparing cleansers, The INKEY List and Biore both offer options with an oily skin Lovi fit of High and Average respectively, but review themes show The INKEY List does better for general performance while Biore does better for deep cleaning.

Which is more affordable, The INKEY List or Biore?

The INKEY List is more affordable, as the products on this page offer better affordable price and value than Biore.

Where and when were The INKEY List and Biore founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while Biore was founded in 1980 in Japan and is owned by Kao Corporation.

Which brand performs better for lightweight texture and affordability according to reviewers?

The INKEY List performs better for lightweight texture and affordability according to reviewers.

How do the Lovi fit levels for dry skin compare between The INKEY List's Salicylic Acid Cleanser and Biore's Deep Cleansing Pore Strips?

For dry skin, Lovi rates The INKEY List Salicylic Acid Cleanser at a Caution fit level, while Biore Deep Cleansing Pore Strips also receive a Caution fit level.

The INKEY List or Biore for oily skin?

Both The INKEY List and Biore provide a High routine fit for oily skin.

The INKEY List or Biore for sensitive skin?

Both The INKEY List and Biore achieve a Superior Lovi fit level for sensitive skin. Reviewers note that every product on this page for both brands lists no fragrance in its ingredients, which helps minimize potential irritation.

The INKEY List or Biore for acne-prone skin?

Both The INKEY List and Biore achieve a High routine fit level for acne-prone skin on the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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