Paula's Choice vs Avène
Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Paula's Choice and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Paula's Choice vs Avène products
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Skin Perfecting 2% BHA Liquid Exfoliant
AED 60.00
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1% Retinol Treatment
AED 255.32
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10% Azelaic Acid Booster
AED 210.00
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C15 Super Booster
AED 383.00
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CLEAR Pore Normalizing Cleanser
AED 148.98
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10% Niacinamide Booster
AED 250.00
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Weightless Body Treatment 2% BHA
AED 195.00
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Skin Balancing Pore-Reducing Toner
AED 145.00
People Say
Lightweight and fast absorption Mostly MentionedOften Mentioned
- “visible glow — Paula's Choice C15 Super Booster”
- “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Gentle and non-irritating Often MentionedMostly Mentioned
- “leaves face clean but not dry — Avène Cleanance”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
Smooth texture and anti-aging Mostly MentionedSometimes Noted
- “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
- “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
- “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
Unclogs pores and controls acne Mostly MentionedSometimes Noted
- “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
- “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Barrier repair, deep hydration and soothing Not notedOften Mentioned
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Saves my skin in winter — Avène Cold Cream”
- “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
High price and small size Mostly MentionedSometimes Noted
- “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
- “a bit pricey — Avène Cleanance”
- “Tiny tube for the money — Avène Cold Cream”
- “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
Causes dryness, purging, and irritation Often MentionedSometimes Noted
- “Left my face tight — Avène Cleanance Cleansing Gel”
- “it didn't do anything for my dark circles — Avène RetrinAL EYES”
- “no difference — Avène Antirougeurs Fort Relief Concentrate”
- “peeling and flaking — Paula's Choice 1% Retinol Treatment”
Packaging issues and product flaws Sometimes NotedOften Mentioned
- “turned orange in weeks — Paula's Choice C15 Super Booster”
- “dropper leaks — Paula's Choice C15 Super Booster”
- “dropper can be unpredictable — Paula's Choice Pro-Collagen Multi-Peptide Booster”
- “bring it back — Avène Antirougeurs Fort Relief Concentrate”
Paula's Choice vs Avène routines for dry skin
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Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
AED 148.98
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Hydrating Toner
Skin Recovery Enriched Calming Toner
Morning
AED 173.95
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Moisturizer
Replenishing Moisturizer
Morning · Evening · Once a week
AED 187.50
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SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
AED 199.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
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Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
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Serum or Treatment
RESIST Super Antioxidant Concentrate Serum
Evening · Once a week
AED 347.75
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
AED 76.99
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Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
AED 169.99
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SPF
Ultra Fluid
Morning
AED 105.54
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
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Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
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Serum or Treatment
Antirougeurs Fort Relief Concentrate
Evening · Once a week
AED 130.00
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
Buy Paula's Choice routine · AED 1,244.08 · 85% fit
Buy Avène routine · AED 669.42 · 77% fitSee multi-brand routine · 96% fit
Paula's Choice vs Avène routines for oily skin
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Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
AED 148.98
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
AED 154.49
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Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
AED 313.80
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SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
AED 199.00
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
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Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
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Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
AED 239.84
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
AED 76.99
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Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
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Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
AED 68.90
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SPF
Cleanance
Morning · Evening · Once a week
AED 58.95
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
Buy Paula's Choice routine · AED 1,660.65 · 89% fit
Buy Avène routine · AED 859.37 · 87% fitSee multi-brand routine · 97% fit
Paula's Choice vs Avène routines for combination skin
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Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
AED 148.98
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
AED 154.49
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
AED 313.80
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
AED 199.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
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Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
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Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
AED 239.84
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
AED 76.99
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Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
AED 145.00
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
AED 118.99
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SPF
Cleanance
Morning
AED 58.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
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Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
AED 199.98
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
Buy Paula's Choice routine · AED 1,512.70 · 89% fit
Buy Avène routine · AED 1,056.50 · 88% fitSee multi-brand routine · 96% fit
Questions and answers
Paula's Choice or Avène: which is better?
Paula's Choice is better for lightweight formulas and unclogging pores, while Avène is better for gentle soothing and barrier repair. Paula's Choice helps smooth texture and control acne, whereas Avène helps calm irritation and deep hydration.
What is the difference between Paula's Choice and Avène?
Paula's Choice and Avène both achieve a High routine fit across most skin types on this page, but Paula's Choice is better for lightweight texture, unclogging pores, and anti-aging. Meanwhile, Avène is better for gentle soothing and barrier repair, though some of its products on this page contain fragrance.
Paula's Choice or Avène for dry skin?
Both Paula's Choice and Avène offer a High routine fit for dry skin. Paula's Choice features fragrance-free formulas with active ingredients like hyaluronic acid and glycerin, while Avène is known for soothing irritation with its thermal water.
Paula's Choice or Avène: which cleanser is better?
Paula's Choice offers a better overall range of cleansers with fragrance-free formulas that clean effectively without artificial scents, whereas some Avène cleansers contain added fragrance. Lovi rates the Paula's Choice CLEAR Pore Normalizing Cleanser as a Superior fit for oily and acne-prone skin.
Which is more affordable, Paula's Choice or Avène?
Reviews note that high price is a disadvantage for both Paula's Choice and Avène, while Avène also faces criticism for its small size.
Paula's Choice or Avène: which brand has fragrance-free products?
Paula's Choice offers products on this page that all list no fragrance in their ingredients. In contrast, Avène includes added fragrance in several of its formulas.
Paula's Choice or Avène: which is better for dry sensitive skin?
Paula's Choice gives a High routine fit for dry sensitive skin, while Avène gives an Average fit. The products on this page for Paula's Choice are also entirely fragrance-free, whereas 7 of the 15 products on the Avène page list fragrance.
Paula's Choice or Avène: which brand was founded earlier?
Paula's Choice was founded earlier, in 1995 in the United States, whereas Avène was founded in 1990 in France.
Paula's Choice or Avène for oily skin?
Both Paula's Choice and Avène offer a High routine fit for oily skin, making them strong choices depending on your specific needs. The products on this page for Paula's Choice are fragrance-free, while several Avène products contain fragrance.
Paula's Choice or Avène: which moisturizer is better?
Both Paula's Choice and Avène offer moisturizers with a high fit for various skin types. Paula's Choice focuses on antioxidant and active-rich formulas, while Avène is frequently noted for soothing irritation and barrier repair.
Paula's Choice or Avène for sensitive skin?
Both Paula's Choice and Avène offer a High routine fit for sensitive skin. Paula's Choice features fragrance-free formulas across all the products on this page, while Avène is frequently noted by reviewers for being gentle and soothing irritation.
Paula's Choice or Avène: which sunscreen is better?
Paula's Choice offers the Youth-Extending Daily Hydrating Fluid SPF 50, which has a High fit for dry and combination skin, and an Average fit for oily, acne-prone, and sensitive skin. Avène features several sunscreens including Cleanance, which has a Superior fit for oily skin and High fit for combination and acne-prone skin.
Paula's Choice or Avène for acne-prone skin?
Both Paula's Choice and Avène offer a High routine fit for acne-prone skin. Paula's Choice features fragrance-free formulas with active ingredients like salicylic acid that help unclog pores and control acne.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Tocotrienol-rich fraction attenuates UV-induced inflammaging: A bench to bedside study
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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