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Kiehl's vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and FRE are two skincare brands loved for their targeted product types and nourishing formulas. Kiehl's, founded in 1851 and owned by L'Oréal S.A. since 2000, offers an array of moisturizers, serums, toners, and eye products anchored by glycerin and squalane, while FRE features gentle and effective compositions. The American brand suits skin with dark spots and dry skin best through careful hydration, whereas both suit acne-prone skin best with standouts like the Calendula Herbal-Extract Toner, Calendula Deep Cleansing Foaming Face Wash, Ultra Facial Toner, and Argan Oil. Ultimately, glycerin significantly increases hydration and restores epidermal barrier function, and squalane counteracts oxidative stress and stimulates fibroblast migration, whereas the latter formulations work to gently balance and support the complexion.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Kiehl's and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs FRE products

Questions and answers

Kiehl's or FRE: which is better?

Kiehl's offers a much larger selection of products across a wide range of skin types, whereas FRE features only a single product on this page. Kiehl's is well suited for dry skin, mature skin, and skin with dark spots, backed by ingredients like retinol that may help improve signs of skin aging.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Kiehl's and FRE?

Kiehl's offers a wide variety of skincare products on this page tailored to multiple skin types and concerns, whereas FRE features only a single argan oil product. Reviewers frequently note that Kiehl's provides lightweight moisturizers and deep hydration.

Which is more affordable, Kiehl's or FRE?

The provided page facts do not mention the prices of FRE products or compare the affordability of the two brands.

Which causes fewer breakouts, Kiehl's or FRE?

Reviewers frequently note that Kiehl's products can cause breakouts and skin irritation. FRE does not have reported breakout concerns on this page, though it offers only one product here.

How do the founding years and corporate ownerships of Kiehl's and FRE compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas FRE was founded much later in 2016 and is independently owned.

Which products from Kiehl's and FRE contain fragrance, and which are fragrance-free?

For Kiehl's, 26 of the products on this page list no fragrance, while Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men include fragrance. For FRE, every product on this page lists no fragrance in its ingredients.

How does the range of available products and skin-type suitability differ between Kiehl's and FRE?

Kiehl's offers a wide range of twenty-eight skincare products on this page with varying fit levels across multiple skin types, whereas FRE features only one product. Kiehl's best fits skin with dark spots, dry skin, and mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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