🇬🇧United Kingdom

The INKEY List vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Principia products

Questions and answers

The INKEY List or Principia: which is better?

The INKEY List offers a much wider selection of products on this page compared to Principia, covering more skin types and concerns.

What is the difference between The INKEY List and Principia?

The INKEY List offers a wide variety of products on this page spanning cleansers, serums, and moisturizers that fit sensitive, combination, and acne-prone skin best, whereas Principia only features a single cleanser with average to low fit levels across most skin types.

The INKEY List or Principia: which cleanser is better?

The INKEY List offers multiple cleansers with High or Superior Lovi fit levels for various skin types, whereas Principia only features one cleanser on this page with Average or lower fit ratings.

Which is more affordable, The INKEY List or Principia?

The INKEY List offers more affordable options, as the products on this page feature affordable serums and affordable moisturizers among reviewers' most-mentioned highlights.

Which causes fewer breakouts, The INKEY List or Principia?

Comparing the products on this page, the information available does not show which brand causes fewer breakouts. The INKEY List features products with varying fit levels for acne-prone skin, while Principia includes only one cleanser on this page.

When was The INKEY List founded compared to Principia?

The INKEY List was founded in 2018, whereas Principia was founded in 2020.

Which company owns The INKEY List?

The INKEY List is owned by Brand Evangelists for Beauty Limited.

Do any products from The INKEY List contain fragrance?

No, every product on the products on this page from The INKEY List lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play