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Shu Uemura vs SEYOUL

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Shu Uemura and SEYOUL are distinguished skincare lines that offer thoughtfully crafted preparations to care for the complexion with quiet precision. Shu Uemura is a Japanese brand founded in 1967 and owned by L'Or茅al S.A. since 2003, and it is deeply loved for its transformative makeup removers and meticulously crafted formulas like the cleansing oil, which suits all skin types best and is ideal for acne-prone skin. Meanwhile, the second label is known for its nourishing masks and delicate formulas, such as the Collagen Night Wrapping Mask, which suits dry, oily, and combination skin as well as acne-prone skin best. While both maintain skin comfort through gentle, effective offerings, they differ in their heritage and specific product types, with the Japanese house focusing on balanced cleansing and its counterpart emphasizing restorative nighttime care.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.

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This page compares some of the most popular Shu Uemura and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs SEYOUL products

Questions and answers

Shu Uemura or SEYOUL: which is better?

Shu Uemura gets an Average fit across most skin types on this page, while SEYOUL ranges from Average down to Warning. Both brands feature fragrance-free products on this page.

What is the difference between Shu Uemura and SEYOUL?

Shu Uemura is a Japanese brand founded in 1967 and owned by L'Oreal, whereas SEYOUL is a newer brand founded in 2022 and owned by Thanh Vinh Holdings. On this page, Shu Uemura features a cleansing oil with Average fit for dry, sensitive, mature, and dark-spot skin, while SEYOUL offers a collagen night wrapping mask with Average fit for dry and dry sensitive skin.

Which is more affordable, Shu Uemura or SEYOUL?

The page facts do not provide pricing information to compare the affordability of Shu Uemura and SEYOUL.

Which causes fewer breakouts, Shu Uemura or SEYOUL?

Shu Uemura is rated Low for acne-prone skin, whereas SEYOUL has a Caution fit. Both brands' products on this page list no fragrance.

When were Shu Uemura and SEYOUL founded and who owns them?

Shu Uemura was founded in 1967 in Japan and has been owned by L'Or茅al S.A. since 2003, while SEYOUL was founded in 2022 and is owned by Th脿nh Vinh Holdings.

Do Shu Uemura and SEYOUL products contain fragrance?

Every product on this page from both Shu Uemura and SEYOUL lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between Shu Uemura's cleansing oil and SEYOUL's Collagen Night Wrapping Mask?

Shu Uemura's cleansing oil and SEYOUL's Collagen Night Wrapping Mask both have an Average Lovi fit level for dry skin. Every product on this page for both brands lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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