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Paula's Choice vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and MAËLYS are skincare brands offering thoughtful care through specialized solutions. Paula's Choice is an American brand founded in 1995 and owned by Unilever since 2021, known for serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c, which fit oily skin and acne-prone skin best. MAËLYS is loved for targeted serums and advanced formulas that suit all skin types best. The brands differ in their formulations and ideal skin types, as glycerin significantly increased skin hydration and restored barrier function for the first brand, while both deliver distinct standout products for particular concerns.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs MAËLYS products

Paula's Choice vs MAËLYS serums and treatments

Questions and answers

Paula's Choice or MAËLYS: which is better?

Paula's Choice is the better choice on this page, as its extensive range of exfoliants, serums, and cleansers earns Superior fit levels across multiple skin types, whereas MAËLYS products mostly show Low or Caution fit levels. Paula's Choice formulations feature key ingredients like niacinamide and retinol that help improve skin texture and aging signs.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

What is the difference between Paula's Choice and MAËLYS?

Paula's Choice offers a wide range of fragrance-free skincare products with Superior to High Lovi fit levels across multiple skin types, whereas MAËLYS features very few products with mostly Low fit levels. Paula's Choice relies on key ingredients like niacinamide and retinol, which help reduce pigmentation and combat skin aging.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

Which is more affordable, Paula's Choice or MAËLYS?

Reviewers note that Paula's Choice products often come with a high price. The page facts do not provide pricing information for MAËLYS to make a comparison.

Which causes fewer breakouts, Paula's Choice or MAËLYS?

Paula's Choice causes fewer breakouts because the products on this page are rated Superior or High for acne-prone skin, whereas MAËLYS products are rated Low for that skin type.

Between Paula's Choice and MAËLYS, which brand offers a wider variety of products for dry skin?

Paula's Choice offers a much wider variety of products for dry skin, with numerous cleansers, toners, and moisturizers reaching a Superior or High fit level on Lovi. In contrast, MAËLYS features only two products on this page, both showing an Average or Low fit for dry skin.

How do the founding years and corporate ownership of Paula's Choice and MAËLYS compare?

Paula's Choice was founded in the United States in 1995 and has been owned by Unilever since 2021, whereas MAËLYS was founded in 2017 and is owned by the Barinboim Group.

Which of the two brands includes fragrance options in their skincare products according to the page details?

MAËLYS includes fragrance options in the products on this page, whereas Paula's Choice lists no fragrance in the ingredients of every product on its page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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