Hada Labo vs Allies of Skin
Hada Labo and Allies of Skin are two distinct skincare lines known for supporting dry skin and acne-prone skin. The Japanese drugstore favorite, founded in 2004, relies on advanced formulas featuring hydrating toners, gentle makeup removers, and nourishing moisturizers to restore moisture and soothe irritation. Conversely, the second brand offers luxurious moisturizers, potent serums, and targeted eye products powered by ingredients like niacinamide to clarify the complexion and address aging signs. While both suit similar skin types, they differ in their heritage and product formats, ranging from simple hydrating lotions to multi-tasking treatments.
Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..
en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl
This page compares some of the most popular Hada Labo and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Hada Labo vs Allies of Skin products
People Say
Hydration and Plumping Mostly MentionedMostly Mentioned
- “skin drinks it up — Hada Labo Gokujyun Lotion”
- “Plumps fine lines — Hada Labo Gokujun Premium”
- “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
- “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
Gentle and Fragrance-Free Formula Mostly MentionedOften Mentioned
- “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
- “No fragrance/alcohol — Hada Labo Gokujun Premium”
- “no irritation, no breakouts — Hada Labo Shirojyun Premium Whitening Lotion”
- “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
Fades Dark Spots and Brightens Sometimes NotedOften Mentioned
- “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
- “Gives me a nice youthful glow — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
- “brightens the undereye — Allies of Skin Peptides & Omegas Firming Eye Cream”
- “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
Lightweight and Fast Absorbing Often MentionedSometimes Noted
- “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
- “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
- “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
Versatile and Convenient Application Often MentionedSometimes Noted
- “mixes well with oils — Hada Labo Gokujyun Lotion”
- “Mixes with oils — Hada Labo Gokujun Premium”
- “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
- “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
Rich or Luxurious Texture Sometimes NotedOften Mentioned
- “creamy and consistent — Allies of Skin Peptides & Omegas Firming Eye Cream”
- “Absorbs instantly without sticky feeling — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
- “Thick serum-like — Hada Labo Gokujun Premium”
High Price Not notedMostly Mentioned
- “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
Sticky or Tacky Finish Often MentionedSometimes Noted
- “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
- “Tacky residue — Hada Labo Gokujun Premium”
Slow Brightening and Results Sometimes NotedSometimes Noted
- “takes months to see results — Hada Labo Shirojyun Premium Whitening Lotion”
- “takes time to see results — Hada Labo Premium Whitening Lotion (Light)”
- “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
- “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
Hada Labo vs Allies of Skin routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
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Hydrating Toner
Gokujyun Lotion
Morning
£17.58
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Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
£14.74
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SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
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Moisturizer
Molecular Saviour Probiotics Treatment Mist
Morning · Evening · Once a week
£47.50
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SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
-
Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
£65.00
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy Hada Labo routine · £152.93 · 99% fit
Buy Allies of Skin routine · £137.36 · 98% fitSee multi-brand routine · 99% fit
Hada Labo vs Allies of Skin routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Shirojyun Premium Whitening Lotion
Morning · Once a week
£14.98
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
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SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Peptides & Antioxidants Firming Daily Treatment
Morning · Evening · Once a week
£51.16
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
£65.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy Hada Labo routine · £236.09 · 94% fit
Buy Allies of Skin routine · £276.71 · 93% fitSee multi-brand routine · 97% fit
Hada Labo vs Allies of Skin routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Premium Whitening Lotion (Light)
Morning · Once a week
£20.00
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
-
Moisturizer
Peptides & Antioxidants Firming Daily Treatment
Morning · Evening · Once a week
£51.16
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Peptides & Omegas Firming Eye Cream
Evening · Once a week
£65.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy Hada Labo routine · £202.44 · 94% fit
Buy Allies of Skin routine · £254.43 · 94% fitSee multi-brand routine · 96% fit
Questions and answers
Hada Labo or Allies of Skin: which is better?
Both Hada Labo and Allies of Skin are great choices, as Lovi rates their routines as having equal fit across skin types. Hada Labo features hyaluronic acid to help with hydration, while Allies of Skin relies on niacinamide which may help fade dark spots.
Dermatologic Therapy, 2022The British Journal of Dermatology, 2002
What is the difference between Hada Labo and Allies of Skin?
Hada Labo focuses on hydrating and lightweight hyaluronic acid formulas, whereas Allies of Skin emphasizes advanced treatments with ingredients like niacinamide that help brighten skin and reduce dark spots. Hyaluronic acid helps improve skin quality and signs of aging, and niacinamide helps reduce cutaneous pigmentation.
Dermatologic Therapy, 2022The British Journal of Dermatology, 2002
Hada Labo or Allies of Skin for dry skin?
Both brands are a Superior fit for dry skin on Lovi. Hada Labo relies on hyaluronic acid to help provide deep hydration and moisturization, whereas Allies of Skin uses ingredients like niacinamide that help improve skin quality.
Dermatologic Therapy, 2022The British Journal of Dermatology, 2002
Hada Labo or Allies of Skin: which moisturizer is better?
When choosing a moisturizer, Hada Labo relies on hyaluronic acid to help provide deep hydration, while Allies of Skin uses ingredients like niacinamide to help fade dark spots and brighten the skin. Reviewers note that Hada Labo offers gentle, fragrance-free formulations, whereas Allies of Skin provides rich, luxurious textures with targeted anti-aging benefits.
Dermatologic Therapy, 2022The British Journal of Dermatology, 2002
Which is more affordable, Hada Labo or Allies of Skin?
Hada Labo is more affordable, as Allies of Skin has a high price point. Reviewers note that Hada Labo offers better value and versatility.
Which brand performs better for fading dark spots and brightening, Hada Labo or Allies of Skin?
Allies of Skin performs better for fading dark spots and brightening than Hada Labo. Niacinamide, a key ingredient across the products on this page for Allies of Skin, helps reduce cutaneous pigmentation.
How do the key ingredients in Hada Labo and Allies of Skin compare across their product lines?
Hada Labo uses hyaluronic acid across its products on this page to help provide deep hydration. Allies of Skin relies on niacinamide as a key ingredient, which helps reduce cutaneous pigmentation and suppress melanosome transfer.
Dermatologic Therapy, 2022The British Journal of Dermatology, 2002
Which brand offers a richer or more luxurious texture according to reviewer feedback, Hada Labo or Allies of Skin?
According to reviewer feedback, Allies of Skin offers a richer or more luxurious texture compared to Hada Labo. Allies of Skin is also noted for effective anti-aging and brightening serums, while Hada Labo features lightweight and fast-absorbing toners.
Hada Labo or Allies of Skin for oily skin?
For oily skin, Lovi rates both Hada Labo and Allies of Skin as having a Superior routine fit. Hada Labo helps with deep hydration using hyaluronic acid, while Allies of Skin relies on niacinamide to manage pigmentation and skin health.
Dermatologic Therapy, 2022The British Journal of Dermatology, 2002
Hada Labo or Allies of Skin for acne-prone skin?
Both Hada Labo and Allies of Skin achieve a Superior routine fit for acne-prone skin on Lovi. Hyaluronic acid helps maintain skin hydration, while niacinamide helps fade dark spots and brighten the complexion.
Dermatologic Therapy, 2022The British Journal of Dermatology, 2002
Research behind their key ingredients
Preparation and characterization of a lecithin nanoemulsion as a topical delivery system
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
The anti-wrinkles properties of sodium acetylated hyaluronate
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Clinical efficacy of facial masks containing yoghurt and Opuntia humifusa Raf. (F-YOP)
Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Effects of a Greek Yoghurt-based Complex on the Human Facial Skin Microbiome
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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