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The INKEY List vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Blume are contemporary skincare brands founded in 2018 that offer thoughtful formulations for specific complexions. The British brand features moisturizers, serums, toners, and eye products built around glycerin, which suits dry and dry sensitive skin best. Meanwhile, the Canadian brand is widely loved for nourishing moisturizers that support a balanced complexion, suiting sensitive, acne-prone, and dry skin. While both companies provide targeted care, its product lines diverge in their hero ingredients and exact skin type focus.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular The INKEY List and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Blume products

The INKEY List vs Blume moisturizers

Questions and answers

The INKEY List or Blume: which is better?

The INKEY List offers a much wider selection of skincare products on this page than Blume, covering various needs and skin types. The products on this page from both brands list no fragrance in their ingredients.

What is the difference between The INKEY List and Blume?

The INKEY List offers a wide variety of cleansers, toners, serums, and moisturizers founded in the UK, whereas Blume provides just one moisturizer, the Meltdown Gel Cream, and is based in Canada. Reviewers note that the products on this page for The INKEY List are affordable and hydrating, and both brands list no fragrance in their ingredients.

The INKEY List or Blume: which moisturizer is better?

The INKEY List offers a much wider variety of moisturizers on this page, including the Omega Water Cream and Polyglutamic Acid Serum, which Lovi rates as High or Superior for dry skin. Blume features just one moisturizer, the Meltdown Gel Cream, which has a High fit for dry skin.

Which is more affordable, The INKEY List or Blume?

The INKEY List offers multiple affordable options, with reviewers frequently highlighting its affordable moisturizers and serums among the products on this page, whereas Blume has a more limited selection listed.

Which causes fewer breakouts, The INKEY List or Blume?

Both The INKEY List and Blume feature products on this page for acne-prone skin, with The INKEY List offering options like Salicylic Acid Cleanser that have a High Lovi fit for acne-prone skin and Blume offering Meltdown Gel Cream which also has a High Lovi fit for acne-prone skin. Reviewers sometimes note purging and breakouts as a drawback for some items among the products on this page from The INKEY List.

Where were The INKEY List and Blume founded, and who owns them?

The INKEY List was founded in the United Kingdom in 2018 and is owned by Brand Evangelists for Beauty Limited, whereas Blume was founded in Canada in 2018 and is independently owned.

Do any products from The INKEY List or Blume contain fragrance?

Every product from The INKEY List and Blume on this page lists no fragrance in its ingredients.

How many products does Blume feature compared to The INKEY List on this page?

Blume features only one product on this page, while The INKEY List features 16 products on the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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