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KraveBeauty skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

KraveBeauty is an American skincare brand founded in 2017.

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KraveBeauty is widely celebrated for its thoughtful range of serums, cleansers, moisturizers, and sunscreens, all driven by meticulously developed formulas. Its products suit sensitive, reactive, and stressed skin best due to their barrier-focused formulations. For specific skin concerns, the brand offers standout solutions such as the Oil La La for acne-prone skin, the Great Barrier Relief for skin with dark spots, and the Matcha Hemp Hydrating Cleanser for mature skin. Through these carefully crafted essentials, the brand delivers reliable daily care that maintains skin health and comfort.

This page covers some of the most popular KraveBeauty products; for the whole KraveBeauty range, with a fit score for every product, use the Lovi app.

Other KraveBeauty products

People Say

★4.7Overall rating based on 7.5k+ reviews

Reviewers most often praise KraveBeauty for lightweight hydration, soothing irritated skin, and gentle formulations suitable for sensitive skin. The most common complaints are formula instability and packaging or scent issues.

Sources: lovi.care, sephora.sg, pickyskincare.com, skinsort.com, influenster.com, cultbeauty.co.uk, and more

Questions and answers

Is KraveBeauty worth it?

Yes, KraveBeauty is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the KraveBeauty products on this page list no fragrance in their ingredients.

What are KraveBeauty's best products?

KraveBeauty's best products depend on your skin type, with Great Barrier Relief rating Superior for dry skin and dark spots, Matcha Hemp Hydrating Cleanser rating Superior for dry skin, and Oil La La rating Superior for acne-prone skin. Lovi rates the overall KraveBeauty-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. Every KraveBeauty product on this page lists no fragrance in its ingredients.

Which KraveBeauty moisturizer is best for dry skin?

Oil La La is the best moisturizer on this page for dry skin. Lovi rates Oil La La High for dry skin.

Does KraveBeauty cause breakouts?

KraveBeauty is unlikely to cause breakouts because its range features lightweight hydration and products like Oil La La rate Superior for acne-prone skin. Lovi rates the KraveBeauty routine Superior for acne-prone skin.

Is KraveBeauty fragrance-free?

Yes, every KraveBeauty product on this page lists no fragrance in its ingredients. This helps keep the line gentle for everyday use.

What are the key ingredients in KraveBeauty products?

KraveBeauty products feature key ingredients like niacinamide, sunflower seed oil, and centella asiatica to support skin health. Niacinamide helps reduce dark spots, and sunflower seed oil helps protect the skin barrier.

The British Journal of Dermatology, 2002

How do I build a KraveBeauty skincare routine?

To build a KraveBeauty skincare routine, start by cleansing with Matcha Hemp Hydrating Cleanser, follow with Great Barrier Relief serum, and moisturize with Oil La La. Finally, protect your skin during the day by applying Beet The Sun sunscreen. Lovi rates KraveBeauty-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

What are good alternatives to KraveBeauty?

Good alternatives to KraveBeauty with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry, oily, and combination skin, and Superior for sensitive and acne-prone skin.

KraveBeauty vs CeraVe: which is better?

KraveBeauty rates Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas CeraVe rates High or Superior for those same skin types. The KraveBeauty products on this page list no fragrance in their ingredients.

Is KraveBeauty cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list KraveBeauty as cruelty-free.

Which KraveBeauty cleanser is best for oily skin?

The Matcha Hemp Hydrating Cleanser is the cleanser on this page for oily skin. Lovi rates it Average for oily skin.

Which KraveBeauty sunscreen is best for sensitive skin?

Beet The Sun is the best KraveBeauty sunscreen for sensitive skin. Lovi rates this sunscreen High for sensitive skin, making it a suitable choice for this skin type.

Research behind KraveBeauty's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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