b-pure skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

b-pure is an American skincare brand founded in 2018 and owned by Fourstar Group.

The skincare line b-pure is loved for its nourishing toners and moisturizers, which feature carefully crafted formulas. Its products suit balanced, combination, and normal skin best. The standout products for particular concerns include the Glow Up Toner for acne-prone skin and the Hydrating Moisturizer for skin with dark spots. The brand continues to offer reliable daily essentials for a healthy complexion.

This page covers some of the most popular b-pure products; for the whole b-pure range, with a fit score for every product, use the Lovi app.

Other b-pure products

Questions and answers

Is b-pure worth it?

Yes, b-pure is worth it because Lovi rates the b-pure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The b-pure products on this page include the Glow Up Toner and the Hydrating Moisturizer.

What are b-pure's best products?

b-pure's best products on this page are the Hydrating Moisturizer and Glow Up Toner, because Lovi rates both products High or Superior across all skin types. Lovi rates the b-pure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which b-pure moisturizer is best for dry skin?

The Hydrating Moisturizer is the best choice, as Lovi rates it Superior for dry skin. This rich cream helps keep parched skin soft and smooth.

Does b-pure cause breakouts?

b-pure is unlikely to cause breakouts because both of its products on this page are rated High for acne-prone and oily skin. Lovi rates the b-pure-focused routine Superior for acne-prone skin.

Is b-pure fragrance-free?

No, the b-pure products on this page contain fragrance. Both the Glow Up Toner and the Hydrating Moisturizer include fragrance.

What are the key ingredients in b-pure products?

b-pure features ingredients like niacinamide and sodium hyaluronate in its products to help brighten dark spots and keep skin smooth and hydrated. Niacinamide helps reduce skin pigment, while sodium hyaluronate helps improve skin quality and signs of aging.

The British Journal of Dermatology, 2002 Dermatologic Therapy, 2022

How do I build a b-pure skincare routine?

To build a b-pure skincare routine, use the Glow Up Toner followed by the Hydrating Moisturizer. Lovi rates the b-pure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to b-pure?

Good alternatives to b-pure include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have pages on Lovi and offer options for various skin types.

b-pure vs CeraVe: which is better?

b-pure is better than CeraVe because Lovi rates the b-pure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or Superior for CeraVe.

Who owns b-pure, and where is it from?

b-pure is an American brand founded in 2018, owned by Fourstar Group.

Is b-pure cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list b-pure as cruelty-free.

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Research behind b-pure's key ingredients

The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Niacinamide · The British Journal of Dermatology, 2002
Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence
Sodium hyaluronate, Hyaluronic acid · Dermatologic Therapy, 2022
Topical use of dexpanthenol in skin disorders
Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial
Ascorbic acid · Journal of Cosmetic Dermatology, 2020
Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations
Aloe barbadensis leaf juice · Clinical Pharmacology, 2018

8 more studies

The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy
Niacinamide · Journal of Cosmetic Dermatology, 2021
Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging
Niacinamide · Scientific Reports, 2024
A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora
Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial
Panthenol vitamin b5 · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study
Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial
Vitamin e tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial
Shea butter · Lasers in Medical Science, 2025

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist