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Shiseido vs Yepoda

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Yepoda are a Japanese skincare brand founded in 1872 and a German skincare brand founded in 2020, respectively. Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin, while the latter is widely loved for its thoughtful cleansers and serums. Both suit those seeking gentle yet effective daily care, though the Japanese brand suits sensitive skin and mature skin best. They differ in their standout choices, with the former offering the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream, while the German brand offers The Repair Hero and The Bubble Double.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Yepoda is a German skincare brand founded in 2020 and owned by Verlinvest since 2026.

yepoda.comtracxn.comkoreaherald.comeu.yepoda.com

This page compares some of the most popular Shiseido and Yepoda products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Yepoda products

Questions and answers

Shiseido or Yepoda: which is better?

Shiseido offers a wide range of products with varying Lovi fit levels across skin types, whereas Yepoda features fragrance-free options like The Repair Hero serum that helps improve skin aging with hyaluronic acid. Topical hyaluronic acid may help support skin quality and signs of skin aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and Yepoda?

Shiseido is a Japanese brand founded in 1872 with a large range of products that often feature strong fragrance, whereas Yepoda is a newer German brand established in 2020 where every product on this page lists no fragrance. Shiseido's products on this page frequently use hyaluronic acid, which helps hydrate the skin and improve signs of aging as supported by studies.

Dermatologic Therapy, 2022

Shiseido or Yepoda: which cleanser is better?

Shiseido features several cleansers on this page, such as Deep Cleansing Foam which has a High Lovi fit for oily skin, whereas Yepoda offers The Bubble Double, which has a High fit for oily and acne-prone skin. Hyaluronic acid helps provide hydration in the formulations.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, Shiseido or Yepoda?

Shiseido is often noted for a high price point among the products on this page, whereas Yepoda tends to be more budget-friendly. Hyaluronic acid helps provide hydration for both brands.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which causes fewer breakouts, Shiseido or Yepoda?

Yepoda is less likely to cause breakouts because the products on this page include fragrance-free formulas and high Lovi fit levels for acne-prone skin, whereas Shiseido features several items with strong fragrances and lower fit levels for acne-prone skin.

How do the founding years and countries of origin compare between Shiseido and Yepoda?

Shiseido was founded in 1872 in Japan, whereas Yepoda was founded much later in 2020 in Germany.

Which brand has more products that list no fragrance in their ingredients, Shiseido or Yepoda?

Shiseido has more products that list no fragrance in their ingredients, with 5 products, whereas Yepoda has fewer fragrance-free products on this page.

What are the main negative points mentioned by reviewers regarding Shiseido skincare products?

Reviewers frequently mention that Shiseido skincare products carry a high price point and a strong fragrance. They also sometimes note issues with skin irritation and packaging.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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