🇳🇱Netherlands

Paula's Choice vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Charlotte Tilbury are two distinct beauty lines offering targeted formulas for varied complexions. The American brand delivers serums, cleansers, moisturizers, and toners featuring glycerin, hyaluronic acid, and vitamin C, which suit oily and acne-prone skin best. Meanwhile, the British label focuses on luxurious moisturizers and eye products. While both brands address similar skin concerns, they differ significantly in their ingredient philosophies and product ranges.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

en.wikipedia.orgcosmeticsbusiness.com

This page compares some of the most popular Paula's Choice and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Charlotte Tilbury products

People Say

Paula's ChoiceCharlotte Tilbury
  • Glow, Brightness, and Anti-Aging Mostly MentionedMostly Mentioned
    • “visible glow — Paula's Choice C15 Super Booster”
    • “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
  • Deep Hydration Not notedMostly Mentioned
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
    • “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream”
    • “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Absorption and Lightweight Formulas Mostly MentionedSometimes Noted
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
    • “sinks in well — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Makeup Base and Performance Not notedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “instantly smoothed out lines — Charlotte Tilbury Magic Eye Rescue”
  • Elegant Texture and Scent Rarely NotedMostly Mentioned
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
    • “thick glossy cream — Charlotte Tilbury Magic Eye Rescue”
    • “Absorbs like a dream — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Pores and Texture Mostly MentionedNot noted
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “pores look smaller — Paula's Choice 10% Niacinamide Booster”
  • High Price and Small Size Mostly MentionedMostly Mentioned
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
    • “not worth the splurge — Charlotte Tilbury Magic Eye Rescue”
  • Purging and Breakouts Sometimes NotedOften Mentioned
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “caused cystic acne — Paula's Choice 10% Niacinamide Booster”
    • “gave me acne — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “caused breakouts — Charlotte Tilbury Charlotte's Magic Cream”
  • Residue, Pilling, and Texture Issues Sometimes NotedOften Mentioned
    • “turned orange in weeks — Paula's Choice C15 Super Booster”
    • “sticky, oily film — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “pills under makeup — Paula's Choice 10% Azelaic Acid Booster”
    • “too greasy for oily skin — Charlotte Tilbury Charlotte's Magic Cream”
  • Other Product Inefficiencies Rarely NotedOften Mentioned
    • “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “did nothing — Paula's Choice 10% Niacinamide Booster”
    • “caused milia (little bumps) — Charlotte Tilbury Magic Eye Rescue”

Questions and answers

Paula's Choice or Charlotte Tilbury: which is better?

Paula's Choice and Charlotte Tilbury are both effective, but Paula's Choice is better for acne-prone, oily, and combination skin, while Charlotte Tilbury excels in deep hydration. Paula's Choice helps improve pores and texture, whereas Charlotte Tilbury offers elegant textures and strong performance as a makeup base.

What is the difference between Paula's Choice and Charlotte Tilbury?

Paula's Choice offers a wide selection of targeted serums and exfoliants featuring ingredients like niacinamide and salicylic acid, whereas Charlotte Tilbury focuses on deeply hydrating moisturizers.

Paula's Choice or Charlotte Tilbury: which moisturizer is better?

Paula's Choice offers a wide selection of moisturizers with varying Lovi fit levels across skin types, such as the Clear Oil-Free Moisturizer which has a High fit for oily skin. Charlotte Tilbury features rich options like Charlotte's Magic Cream, which provides a Superior fit for mature skin and a High fit for dry skin.

Which is more affordable, Paula's Choice or Charlotte Tilbury?

Both brands share the same review feedback about high pricing, so neither stands out as more affordable on the products on this page.

Which causes fewer breakouts, Paula's Choice or Charlotte Tilbury?

Paula's Choice fits acne-prone skin best, whereas Charlotte Tilbury offers no products tailored to this skin type on the products on this page.

How do Paula's Choice and Charlotte Tilbury compare in terms of deep hydration according to review themes?

For deep hydration, Charlotte Tilbury does better than Paula's Choice according to the review themes on the products on this page.

Which brand has better absorption and lightweight formulas, Paula's Choice or Charlotte Tilbury?

Paula's Choice does better for absorption and lightweight formulas among the products on this page. Reviewers note that Paula's Choice helps with absorption and lightweight formulas, while Charlotte Tilbury focuses more on rich, hydrating moisturizers.

What are the founding years and parent companies of Paula's Choice and Charlotte Tilbury?

Paula's Choice was founded in 1995 in the United States and is owned by Unilever. Charlotte Tilbury was founded in 2013 in the United Kingdom and is owned by Puig.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play