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Paula's Choice vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Charlotte Tilbury are two distinct skincare lines offering targeted formulas for varied complexions. The American brand, founded in 1995, features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin c, suiting oily and acne-prone skin best through barrier-restoring hydration. Meanwhile, the British brand, established in 2013, focuses on moisturizers and eye products. While both brands address specific concerns like dark spots and mature skin with distinct highest-rated treatments, they differ fundamentally in their product breadth and foundational ingredients.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

en.wikipedia.orgcosmeticsbusiness.com

This page compares some of the most popular Paula's Choice and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Charlotte Tilbury products

People Say

Paula's ChoiceCharlotte Tilbury
  • Glow, Brightness, and Anti-Aging Mostly MentionedMostly Mentioned
    • “visible glow — Paula's Choice C15 Super Booster”
    • “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
  • Deep Hydration Not notedMostly Mentioned
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
    • “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream”
    • “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Absorption and Lightweight Formulas Mostly MentionedSometimes Noted
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
    • “sinks in well — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Makeup Base and Performance Not notedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “instantly smoothed out lines — Charlotte Tilbury Magic Eye Rescue”
  • Elegant Texture and Scent Rarely NotedMostly Mentioned
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
    • “thick glossy cream — Charlotte Tilbury Magic Eye Rescue”
    • “Absorbs like a dream — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Pores and Texture Mostly MentionedNot noted
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “pores look smaller — Paula's Choice 10% Niacinamide Booster”
  • High Price and Small Size Mostly MentionedMostly Mentioned
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
    • “not worth the splurge — Charlotte Tilbury Magic Eye Rescue”
  • Purging and Breakouts Sometimes NotedOften Mentioned
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “caused cystic acne — Paula's Choice 10% Niacinamide Booster”
    • “gave me acne — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “caused breakouts — Charlotte Tilbury Charlotte's Magic Cream”
  • Residue, Pilling, and Texture Issues Sometimes NotedOften Mentioned
    • “turned orange in weeks — Paula's Choice C15 Super Booster”
    • “sticky, oily film — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “pills under makeup — Paula's Choice 10% Azelaic Acid Booster”
    • “too greasy for oily skin — Charlotte Tilbury Charlotte's Magic Cream”
  • Other Product Inefficiencies Rarely NotedOften Mentioned
    • “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “did nothing — Paula's Choice 10% Niacinamide Booster”
    • “caused milia (little bumps) — Charlotte Tilbury Magic Eye Rescue”

Questions and answers

Paula's Choice or Charlotte Tilbury: which is better?

Paula's Choice and Charlotte Tilbury both offer fragrance-free formulations, but they cater to different needs with Paula's Choice providing superior absorption and lightweight formulas for pores and texture, while Charlotte Tilbury delivers deep hydration with elegant textures.

What is the difference between Paula's Choice and Charlotte Tilbury?

Paula's Choice offers lightweight formulas and targeted care for pores, while Charlotte Tilbury focuses on rich, deeply hydrating moisturizers.

Paula's Choice or Charlotte Tilbury: which moisturizer is better?

For deep hydration, Charlotte Tilbury stands out with moisturizers like Charlotte's Magic Cream achieving a High fit for dry skin, whereas Paula's Choice options like the Clear Oil-Free Moisturizer offer an Average fit for dry skin.

Which is more affordable, Paula's Choice or Charlotte Tilbury?

Reviewers note a high price point as a negative for both Paula's Choice and Charlotte Tilbury, while review themes show high price and small size are equal for both brands.

Which causes fewer breakouts, Paula's Choice or Charlotte Tilbury?

Paula's Choice offers a much wider variety of products specifically suited for acne-prone skin, whereas Charlotte Tilbury's on-page products fit acne-prone skin at an average level.

Which brand performs better as a makeup base between Paula's Choice and Charlotte Tilbury?

Charlotte Tilbury performs better as a makeup base compared to Paula's Choice.

How do the founding years and countries of origin compare between Paula's Choice and Charlotte Tilbury?

Paula's Choice was founded in 1995 in the United States, whereas Charlotte Tilbury was founded in 2013 in the United Kingdom.

Which brand is better for targeting pores and skin texture according to the review themes?

Paula's Choice is better for targeting pores and skin texture on the products on this page, according to the review themes.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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