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Minimalist vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Minimalist and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs SEYOUL products

Questions and answers

Minimalist or SEYOUL: which is better?

Minimalist is the better choice because the products on this page have much higher Lovi fit levels across almost all skin types compared to SEYOUL.

What is the difference between Minimalist and SEYOUL?

Minimalist offers fragrance-free products on this page that achieve High or Superior Lovi fit levels across multiple skin types, whereas SEYOUL features only a mask on this page with Average to Warning fit ratings. Additionally, Minimalist is an established brand founded in 2020 by Unilever PLC, while SEYOUL was founded in 2022 under Thành Vinh Holdings.

Which is more affordable, Minimalist or SEYOUL?

The page facts do not mention the prices of either Minimalist or SEYOUL, so affordability cannot be compared here.

Which causes fewer breakouts, Minimalist or SEYOUL?

Minimalist causes fewer breakouts because its cleanser and sunscreen achieve High to Superior Lovi fit levels for acne-prone skin, whereas SEYOUL products on this page show caution or warning for breakouts.

When were Minimalist and SEYOUL founded and who owns them?

Minimalist was founded in India in 2020 and is owned by Unilever PLC, whereas SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

Which skin types do Minimalist's brand-focused routines fit best?

Minimalist's brand-focused routines fit oily skin, mature skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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