MIDHA Rice Bran Scrub Foam for mature skin
Rice Bran Water
Glycerin
Ginkgo Biloba Leaf Extract
Avena Sativa Seed Extract Oat Seed ExtractAverage
- HighNormal Skin Fit
- AverageEffectiveness
- ExcellentSafety
Works for mature skin; other exfoliants fit it better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate exfoliation for your normal skin due to Rice Bran Water and Rice Bran, which provide physical exfoliation and hydration with Rice Bran Extract and Glycerin. While beneficial for general skincare, these ingredients do not specifically target your wrinkles and fine lines.
- The formula is highly suitable for normal skin, offering emollient and humectant actions.
- The safety profile is excellent, with no risks of irritation due to the absence of harsh ingredients and the presence of soothing agents like Rice Bran Extract and Portulaca Oleracea Extract.
How to apply
- Use this exfoliant product in your PM routine once a week to start, increasing frequency only if your skin tolerates it well. Always apply SPF the next morning to protect your skin.
- Apply this exfoliant product after cleansing and toner, but before your moisturizer. This ensures the best absorption into your skin.
- Gently press 2-3 drops of the exfoliant product into your face, avoiding any rubbing. Let it absorb for a minute before moving to the next step.
- Apply this exfoliant product on completely dry skin to get the best results. This helps your normal skin accept the product smoothly.
- Avoid the sensitive eye area while using this exfoliant product. Do a patch test before your first use and avoid mixing it with strong acids.
People Say
★4.0Overall rating based on 100+ reviewsBased on limited data, this product is a creamy, foaming cleanser offering mild physical exfoliation, ideal for combination or oily skin. Many users report softer, brighter skin, while some with dry or sensitive skin occasionally experience tightness or a waxy residue.
Highlights
Gentle Daily Exfoliation Often Mentioned
- “Mild scrub”
- “fine rice particles”
- “good for daily use”
- “not harsh”
- “soft exfoliation”
Rich Creamy Texture Often Mentioned
- “Dense lather”
- “luxurious foam”
- “thick consistency”
- “smooth application”
- “bubbles well”
Natural Scent Sometimes Noted
- “Rice water scent”
- “mild fragrance”
- “unscented/natural”
- “pleasant smell”
- “no strong perfume”
Softening & Brightening Sometimes Noted
- “Skin feels soft”
- “smooth texture”
- “brightens complexion”
- “removes dead skin”
- “clean feeling”
Drying sensation Sometimes Noted
- “Stripping”
- “tight after washing”
- “drying for dry skin”
- “squeaky clean”
- “needs moisturizer immediately”
Packaging Design Rarely Noted
- “Transparent tube”
- “see remaining product”
- “cute logo”
- “easy to squeeze”
- “generous amount”
Potential Irritation Rarely Noted
- “Tingling”
- “redness”
- “irritated sensitive skin”
- “too rough for delicate skin”
- “caused bumps”
Price Point Rarely Noted
- “Bit steep”
- “expensive”
- “wait for sale”
- “pricier than drugstore”
- “costly for cleanser”
Residue/Film Rarely Noted
- “Waxy residue”
- “sticky feeling”
- “hard to rinse”
- “film left behind”
- “requires second cleanse”
Unpleasant Scent Rarely Noted
- “Raw rice smell”
- “weird scent”
- “smells like playdough”
- “disappointing odor”
- “scent is not it”
Sources: lovi.care, reddit.com, skinsort.com, walmart.com, stylevana.com, hwahae.co.kr, and more
Questions and answers
How well does MIDHA Rice Bran Scrub Foam work for mature skin?
This exfoliant works moderately well for mature skin because it offers gentle physical scrubbing and hydration, though it does not specifically target wrinkles and fine lines. To better suit mature skin, a product of this type needs high-quality hydrating ingredients that actively address wrinkles and fine lines while maintaining a very safe, irritation-free formula.
Journal of Nanobiotechnology, 2011Journal of Nanoscience and Nanotechnology, 2011
Which ingredients make this exfoliant a good fit for mature skin?
Rice bran water and rice bran make this exfoliant a good fit by offering moderate physical exfoliation, while glycerin and rice bran extract help keep your skin hydrated. This type of exfoliant needs ingredients that specifically address wrinkles and fine lines, along with soothing and hydrating components.
Journal of Nanobiotechnology, 2011Journal of Nanoscience and Nanotechnology, 2011
What does Rice Bran Water do for mature skin?
Rice bran water helps mature skin by providing antioxidant protection and supporting moisture, which keeps skin looking smooth and healthy. Regular use may help reduce the look of fine lines and improve overall skin firmness.
Journal of Cosmetic Dermatology, 2022Pharmaceutical Biology, 2012
What does Rice Bran Extract do for mature skin?
Rice Bran Extract helps mature skin by improving moisture, smoothing out roughness, and supporting elasticity. It also provides antioxidants that may protect against aging and collagen breakdown.
Pharmaceutical Biology, 2012Journal of Cosmetic Dermatology, 2022
Where does this exfoliant go in a skincare routine for mature skin?
This exfoliant goes into a weekly routine for mature skin once a week, and people who tolerate it well can carefully use it more often. Because this product does not specifically target wrinkles and fine lines, mature skin needs an exfoliant of this type that also includes ingredients to target fine lines and firmness.
Can I use this exfoliant with retinol, and in what order?
You can use this exfoliant in your routine, but because it gently buffs the skin without targeting wrinkles, mature skin needs added retinol or peptides for anti-aging benefits.
How often should I use this exfoliant?
You can use this exfoliant once a week to start, and then carefully use it more often if your mature skin tolerates it well and you see good results. This product provides moderate exfoliation, but mature skin needs ingredients that specifically target wrinkles and fine lines.
Can this exfoliant clog pores, cause breakouts or purging for mature skin?
This exfoliant is unlikely to clog pores or cause breakouts for mature skin since it has a very safe formula with soothing ingredients like Rice Bran Extract and Portulaca Oleracea Extract. It may occasionally leave a drying sensation, which means mature skin of this type needs added hydrating ingredients and richer moisturisers to keep skin soft and smooth.
Cutaneous and Ocular Toxicology, 2022Journal of Nanobiotechnology, 2011
Is this exfoliant fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A rice bran oil nanoemulsion formulated using low energy methods showed low irritation potential in vitro and improved skin moisture while maintaining normal skin pH in human volunteers during in vivo assessments.
Journal of Nanobiotechnology, 2011Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Portulaca oleracea extract ameliorated skin barrier damage and inflammation induced by combined exposure to glycolic acid and UVB in HaCaT cells.
Cutaneous and Ocular Toxicology, 2022Facial masks containing low-temperature extracted Portulaca oleracea protect sensitive skin from photothermal stimulation and improve skin barrier function during photorejuvenation.
Cutaneous and Ocular Toxicology, 2025Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023Crude extracts from Sang 5 CMU rice bran and husk exhibited antioxidant, anti-inflammatory, anti-melanogenesis, and collagen-regulating properties by scavenging radicals, reducing TBARS and MMP-2 levels, inhibiting nitric oxide and melanin production, and upregulating antioxidant, collagen-associated, and downregulating pigmentary genes in cell models.
Plants, 2024Rice bran soft and hard waxes exhibited anti-skin ageing activities including melanogenesis inhibition, antioxidant protection, collagen stimulation, matrix metalloproteinase suppression, and anti-inflammation in cultured skin cells.
International Journal of Cosmetic Science, 2024A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Topical application of a 2% cream containing combined fruit extracts for 56 days significantly reduced wrinkle depth by 11.5%, length by 10.07%, and area by 29.55% in 21 female subjects compared to a placebo.
Clinical, Cosmetic and Investigational Dermatology, 2015A dermocosmetic containing bakuchiol, Ginkgo biloba extract, and mannitol improves inflammatory lesions, Investigator Global Assessment, and seborrhea intensity when added to adapalene 0.1% gel in patients with acne vulgaris.
Clinical, Cosmetic and Investigational Dermatology, 2015Topical application of Ginkgo biloba cream for two weeks reduced wrinkles and improved skin shape, texture, and tautness in human volunteers compared to baseline.
Drug Development and Industrial Pharmacy, 2023A repair cream containing Rhealba oat plantlets extract, l-ALA-l-GLU dipeptide, and hyaluronic acid provided immediate relief and was judged by doctors as good or very good in 96.8% of cases for wound healing in 2,363 patients following dermatological acts.
Clinical, Cosmetic and Investigational Dermatology, 2018Topically applied Avena sativa and Avena Rhealba oatmeal extracts significantly reduced skin irritation parameters including a* parameter increase and blood flow increase compared to vehicle in 12 healthy individuals subjected to the sodium lauryl sulfate irritation model.
Skin Pharmacology and Applied Skin Physiology, 2002Colloidal oat extracts diminished pro-inflammatory cytokines in vitro and colloidal oat lotion improved skin dryness, scaling, roughness, and itch intensity in healthy female subjects compared to baseline.
Journal of Drugs in Dermatology, 2015
Why other exfoliants fit mature skin better
Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women.
Scientific Reports, 2024
Ingredients
Rice Bran Water, Myristic Acid, Glycerin, Water, Potassium Hydroxide, Palmitic Acid, Stearic Acid, Rice Bran, Lauric Acid, Glyceryl Stearate, Cocamidopropyl Betaine, Potassium Cocoyl Glycinate, Dipropylene Glycol, 1,2-Hexanediol, Rice Bran Extract, Xanthium Strumarium Fruit Extract, Portulaca Oleracea Extract, Morinda Citrifolia Extract, Ginkgo Biloba Leaf Extract, Avena Sativa Seed Extract Oat Seed Extract, Opuntia Humifusa Stem Extract, Akebia Quinata Extract, Hydroxypropyl Phosphate Starch, Sodium Polyacrylate, Polyquaternium-7, Peg-100 Stearate, Butylene Glycol, Sodium Chloride, Chlorphenesin, Sodium Benzoate, Disodium Edta
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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