e.l.f. Skin Holy Hydration! Face Cream for dry skin
Sodium Hyaluronate
Niacinamide
Peptides
Squalane
Glycerin
Average
- AverageDry Skin Fit
- AverageEffectiveness
- HighSafety
Works for dry skin; other moisturizers fit it better.
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate moisturizing for your dry skin due to the presence of glycerin and sodium hyaluronate, which hydrate and plump the skin by providing humectant and emollient actions.
- Niacinamide and squalane further support skin hydration and barrier function, though the formula lacks sufficient occlusive ingredients for optimal long-term moisture retention.
- The product is safe for your dry skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
People Say
★4.5Overall rating based on 400+ reviewsThis cream is highly praised for providing deep hydration without a heavy or greasy feel, making it ideal for combination and oily skin types. It is frequently noted for creating a smooth canvas for makeup. Some users with very dry skin found it insufficient, and a few experienced issues with the scent in the original formulation or eye irritation with the SPF version.
Highlights
Excellent makeup base Mostly Mentioned
- “Honestly the best face cream I have ever used under makeup!”
- “Smooths skin under makeup.”
- “Makeup just glides on.”
Deeply hydrating Often Mentioned
- “My skin looks and feels like velvet.”
- “Keeps my skin soft, hydrated, and protected throughout the day.”
- “Replenishes lost moisture for supple skin.”
Lightweight & non-greasy Often Mentioned
- “Sinks in quickly to leave smooth, soft skin.”
- “Texture feels lightweight yet deeply moisturizing.”
- “Non-greasy formula sinks into skin.”
Gentle & non-irritating Sometimes Noted
- “Great everyday moisturizer for sensitive skin.”
- “Hypoallergenic and free of fragrance.”
Eye irritation Rarely Noted
- “Burn my eyes when I rub my skin near my eye.”
- “Causes eyes to burn like some SPFs do.”
- “Stinging sensation around the eye area.”
Jar packaging Rarely Noted
- “Wish the packaging was in a tube instead of a jar.”
- “I wish this product came with a lil spatula.”
- “Prefer tubes/pump bottles.”
Not rich enough Rarely Noted
- “Didn't feel like it gave me as much hydrating omph.”
- “Might be better for summer than winter.”
- “Not moisturizing enough for very dry skin.”
Scent issues Rarely Noted
- “Smells terrible like the oil in it is rancid.”
- “Scent is very subtle... but my skin can be sensitive.”
- “Wish I would have returned it sooner [due to smell].”
Sources: lovi.care, ulta.com, target.com, walmart.com, byrdie.com, skinsafe-products.com, and more
Questions and answers
How well does e.l.f. Holy Hydration! Face Cream work for dry skin?
This cream works moderately well for dry skin, providing hydration through glycerin and sodium hyaluronate. However, to truly satisfy dry skin, a product of this type needs richer occlusive ingredients to lock in moisture for the long term.
Which ingredients make this cream a good fit for dry skin?
This cream works for dry skin thanks to glycerin and sodium hyaluronate, which help hydrate and plump the skin, along with niacinamide and squalane that support the skin barrier. However, a product of this type needs richer, moisture-locking ingredients to keep dry skin comfortable and well-hydrated all day.
What does Hyaluronic Acid do for dry skin?
Hyaluronic acid draws moisture into dry skin, giving an immediate and lasting boost in hydration that helps smooth out fine lines and soften rough patches. It is very gentle and unlikely to cause irritation while improving overall skin smoothness and plumpness.
Dermatology and Therapy, 2021Journal of Drugs in Dermatology, 2011
What does Niacinamide do for dry skin?
Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Journal of Cosmetic Dermatology, 2004Journal of Cosmetic Dermatology, 2026
Where does this cream go in a skincare routine for dry skin?
This moisturizing treatment goes after your hydrating toner and before your sunscreen in the morning, and after your treatment step at night. It offers moderate hydration and is safe for your dry skin, though a dry skin routine works best with a rich cream containing heavy sealing ingredients to lock in moisture all day.
The Journal of Dermatological Treatment, 2022Clinical, Cosmetic and Investigational Dermatology, 2017
Can I use this cream with retinol, and in what order?
You can use this cream with retinol by applying the retinol first and following with the moisturizer. This routine helps keep your skin soft and calm while reducing potential dryness, though dry skin generally needs richer creams with heavy sealants to lock in moisture all day.
How often should I use this cream?
You can use this moisturizing treatment daily in your morning and evening routines. Regular application helps keep dry skin soft and comfortable.
Can this cream clog pores, cause breakouts or purging for dry skin?
This cream is unlikely to clog pores or cause breakouts for dry skin, as it has a very safe profile with no harsh ingredients that typically trigger irritation. Dry skin generally needs richer creams packed with heavy sealants like petrolatum or heavy oils to lock in long-lasting moisture.
Can I use this cream around the eyes or on my body?
You can use this cream safely on both the face and body, though dry skin requires a product with heavier barrier-locking ingredients to keep moisture sealed in all day long.
Is this cream fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Topical 2% niacinamide significantly decreased sebum excretion rate in Japanese individuals and casual sebum levels in Caucasian individuals compared to placebo or baseline.
Journal of Cosmetic and Laser Therapy, 2006Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts.
Molecules, 2025Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway.
Antioxidants, 2025The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012
Why other moisturizers fit dry skin better
Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements.
Indian Journal of Pharmaceutical Sciences, 2016Nanoemulsions containing Macadamia integrifolia seed oil successfully enhanced skin hydration and reduced wrinkles in human volunteers, outperforming conventional emulsions in skin hydration enhancement.
Nanomaterials, 2024Topical oil-in-water and water-in-oil emulsions containing glyceryl glucoside, natural moisturizing factors, and ceramide significantly improved skin hydration and barrier function while reducing visible dryness and tactile roughness in subjects with very dry skin compared to untreated sites and vehicles.
The Journal of Clinical and Aesthetic Dermatology, 2012
Ingredients
Water, Isohexadecane, Stearyl Heptanoate, Glycerin, Butylene Glycol, Isopropyl Isostearate, Niacinamide, Cetearyl Olivate, Trehalose, Squalane, Dimethicone, Stearic Acid, Aluminum Octenylsuccinate Starch, Polymethylsilsesquioxane, Silica, Sodium Hyaluronate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Panthenol Vb5, Sorbitan Olivate, Cetearyl Alcohol, Glyceryl Stearate, Peg-100 Stearate, Polyethylene, Disodium Edta, Polyacrylate-13, Polyisobutene, Polysorbate 20, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Carbomer
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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